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Sally R first to enter the European Space Agency’s new incubator

Pressmeddelande   •   Nov 21, 2016 16:00 CET

The Swedish startup Sally R enters the European Space Agency's new incubator. From the left: Fredrik Edström, Viktor Kjellberg and Anders Edström at Sally R.

For the next two years the Swedish startup-company Sally R will be a part of the European Space Agency’s new business incubator (ESA BIC Sweden). This gives the company access to ESA’s portfolio of intellectual property, technical support and € 50 000 for product development. Sally R is bringing down space technology to earth to save energy in buildings and guarantee a healthy indoor air climate.

Mankind faces a huge challenge when it comes to decreasing the global energy consumption. Our buildings are a large part of the problem as they consume a lot of energy.

“At Sally R we take advantage of proven space technology to save energy in buildings. By merging the climate control system used in space with the systems we currently use on earth, climate control is optimized and energy consumption is lowered”, says Viktor Kjellberg, CEO at Sally R.

“The technology that our solution is based on is the same technology that is used for climate control on the International Space Station”, says Fredrik Edström, CTO at Sally R.

At the moment the company is focusing on product development and are aiming to have a product ready for market during the second half of 2017.

“Gaining access to the intellectual property rights and technical expertise of ESA gives our product development a great boost”, continues Viktor Kjellberg.

The purpose of ESA BIC is to use space technology to create value and benefits on earth.

“Sally R is spot on for the incubator. They are bringing down space technology to create value on earth, while they have a good team and a solution with great potential”, says Michael Camitz, business developer at Uppsala Innovation Centre and an expert in ESA BIC Sweden’s Tender Evaluation Board.

Sally R is since June this year, also admitted to Create Business Incubator and receives business support and coaching to quickly establish itself and grow in the market.


Viktor Kjellberg, CEO at Sally R
+46 (0)73 553 55 77

Fredrik Edström, CTO at Sally R
+46 (0)70 261 92 12

About Sally R

Sally R is a Swedish startup bringing down space technology to earth to save energy in buildings and guarantee a healthy indoor air climate. The company has a patent pending solution that uses a smart algorithm to merge the climate control system used in space with standard ventilation solutions used on earth. Read more at and follow the company at

About ESA BIC Sweden

The space incubator ESA BIC Sweden is a national initiative on behalf of ESA, the European Space Agency. It is financed and supported by ESA, the Swedish National Space Board and Vinnova. ESA BIC Sweden is led by the Arctic Business Incubator in Luleå, in cooperation with Uppsala Innovation Centre and Innovatum in Trollhättan. Read more at

About Create Business Incubator

Create Business Incubator Mälardalen AB (Create) is a business incubator in Sweden providing coaching and business development support to motivated entrepreneurs with strong ideas, to develop their ideas and visions into successful companies. Create is a non-profit organization owned by Västerås Science Park, Munktell Science Park and Sörmlandsfonden and works in close collaboration with Mälardalen University. Create is part of the Swedish innovation agency Vinnova’s program Innovation Support – Excellence. Read more at

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