Swedish Cresto's "ResQ DD" hailed internationally - Rescue equipment receives the world's greatest design accolade "Red Dot Award: Product Design Award"

Cresto, the Swedish manufacturer of personal fall protection, outclassed hundreds of other international products when the company was awarded the prestigious design prize "Red Dot Award: Product Design 2014". The award is a major global quality acclamation for first class design.  This year's Red Dot saw more companies than ever before vying for the coveted title.

Red Dot is the world's largest design competition The nomination is also called the designers Nobel Prize. This year, more than 1,860 companies, designers and architects from 54 countries took part with a total of 4,815 contributions. The international jury, consisting of 40 renowned international designers, recognised Cresto's new rescue equipment for best product design in the "Safety technology" category.

A life-saver
At Cresto's head office in Halmstad, four people work with product development and there are 26 people altogether including sales, administration and production. The company aims to regularly launch innovative and user-friendly products. Over a number of years, the development department has devoted a great deal effort into developing rescue equipment that is as simple and safe as possible to use. ResQ DD, with DD standing for Direct Drive, is a brand-new technology with a rope around an axle that works directly along with a brake, thereby coping with greater heights and weights than any other competing equipment in the global market. The product also exceeds current EN standards.

-  "We have a small team in Halmstad which has worked with product development to develop new and innovative rescue equipment. This type of product is to be used by people in real emergency situations when lives are at stake. In order to offer maximum security, we have focused on developing equipment that is extremely safe while also being simple to use. We have also concentrated heavily on the design and concept with support and training offered together with this new product. It is a tremendous honour to be recognised internationally for our work," says Patrik Malterling, Managing Director at Cresto.

The Red Dot awards are presented in Germany on 7 July at Essen's Aalto Opera Theatre. During the summer, the products from Guide, Zekler and Cresto will be represented in a special exhibition at Red Dot's design museum together with other prize-winning products. The winning exhibits will then be moved to a year-long permanent exhibition. The exhibition is the world's largest display of contemporary design.

For more information please contact:
Patrik Malterling, Managing Director, Cresto
E-mail: patrik.malterling@cresto.se
Telephone: +46 10 454 75 10