On Wednesday, March 25 Uppsala recognized some of its foremost ambassadors at its annual Ambassador's Dinner. All who were invited to this event, held at Hyllan Restaurant in Uppsala Market Hall this year, have played a key part in attracting conferences and meetings to Uppsala.
Meetings and conferences attract a substantial number of visitors to Uppsala every year. In addition to conference fees and travel, each participant spends money in the region. Obviously, all of these meetings directly benefit the local tourist industry such as hotels, restaurants, retail trade, sightseeing arrangers, and taxi companies. They also serve to highlight Uppsala's many advantages and bring attention to other businesses and organizations in the region. Furthermore, the meeting industry is a very labour-intensive sector that provides the local economy with many jobs.
"Meetings and conferences direct focus on their hosts and the organisations they are affiliated with, as well as giving more people from the host organization access to the knowledge produced by these events," said Charlotte Ullberg, the Ambassador Dinner organizer. "It takes a lot to put together and run a successful event. Wednesday's dinner is meant as a tribute and incentive to all the people who worked so hard to arrange a sizeable meeting in Uppsala during the last year."
This year's event attracted even more participants than last year. This was partly due to the increased number of meetings held in Uppsala, as well as an increased interest in the Ambassador's dinner itself.
Prizes were awarded for the following two categories:
- "The person or organisation that arranged the largest number of meetings in Uppsala in 2008."
- "The person or organisation that generated the largest number of hotel nights in Uppsala 2008."
City council chairman Gunnar Hedberg handed out prizes to the following:
MOST MEETINGS DURING 2008:
Christina Bostedt Akademiska sjukhuset, Akademiska 300 års jubileum
LARGEST NUMBER OF DELEGATE DAYS DURING 2008:
Pär Ågerfalk, Uppsala universitet, 3. International Conference on the Pragmatic Web
Olof Wolf, Akademiska Sjukhuset, MOF 2008
Mats Lundström, Uppsala universitet, 8. Annual Workshop, Nordic Network in Political Theory
Gunilla Norström, Länsstyrelsen, Naturvårdskonferensen
Mona Björklund, Uppsala universitet, David Bergqvist Symposium
Eva-Lena Söderlund, RBU, RBU Meeting
Nilla Nilsdotter-Linde, SLU, ICLP
Britt-Marie Svensson Equalis Patient Nära mötet, användarmöte för primärvården
Lise-Lotte Gustafsson, Uppsala kommun, Sverige i Europa, Europa i världen
Rune Engvall and Karl Ingmar Jansson, Odd Fellow, Odd Fellow Riksgolfen
Tord Engström, Svenska kyrkan, Föreningen Sveriges Kyrkogårdschefer
Erik Larsson and Christer Sundström, Akademiska sjukhuset, Patologerna, Patologföreningens Vårmöte
Nilla Nilsdotter-Linde, SLU/Swedish Grassland Society, 22.General Meeting of the European Grassland Federation
Ewa Hagberg, Svenska Röda Korset, Svenska Röda Korsets riksstämma
Anders Magnusson, Akademiska Sjukhuset, Röntgenveckan 2008
Carl-Olof Jacobsson, Uppsala universitet och Kungliga Vetenskapsakademien, A Century of Axon Navigation Research
Carl-Gustaf Thornström, SLU, Genetic resources and intellectual property rights
Katrin Lundstedt-Enkel, Uppsala universitet and Torbjörn Lundstedt, Swedish Chemical Society, 17. Euro-QSAR 2008
"Our designated ambassadors see to it that Uppsala remains on the map," says Anna Lindström, marketing coordinator from Uppsala Tourism. " When they invite their colleagues to conferences they are also pull in extra knowledge and competence which not only stimulates the local meeting industry, but our entire city as well."
According to the statistics, Uppsala is a popular place to meet. For example, 27 international meetings were held in Uppsala just last year. Meetings that generated 80 million SEK in revenues for the area.
"I think of Uppsala as a big city, with all the charm of a small town. It is close to Arlanda Airport and close to all the attractions in Stockholm," said Ewa Hagberg, who arranged the annual national convention for the Swedish Red Cross in Uppsala in 2008.
"We have a lot to show visitors to Uppsala," said Rune Engvall who, together with Karl Ingmar Jansson, arranged the Odd Fellows Golf Tournament in Uppsala last year.
Change and Development were the driving idea for the evening. In addition to food, entertainment, and awards ceremony, guests were even treated to a light show that shifted colors and moods as the evening proceeded. The theme? Metamorphosis, a word heavy with meaning in Uppsala.
"At the moment Uppsala is undergoing a metamorphosis from a small town to a big town," confirmed Gunnar Hedberg, chairman of the Uppsala City Council. "Not a big city, mind you, we're never going to be one of those. Rather, a large scale town."
"Right now Uppsala is growing, just seething with life," concluded Charlotte Ullberg from Uppsala Tourism. "A lot of really interesting activities are finding their way to Uppsala, which is the point we are trying to make tonight. Uppsala is undergoing a lot change as a town. A lot of exciting things are happening here right now."
CLICK HERE TO SEE PICTURES OF THIS YEARS AMBASSADOR'S DINNER:
CLICK HERE TO SEE THE PROGRAM FOR THE EVENING:
CLICK HERE TO VIEW A SHORT FEATURE FILM ABOUT WEDNESDAY'S DINNER:
Uppsala Convention Bureau is a joint collaboration between 35 stakeholders in the local hospitality industry. It has its origins in a project initiated by Uppsala Tourism and commissioned by Uppsala Municipality.
For more information contact:
Charlotte Ullberg, Market Director; Uppsala Tourism
phone. +46 (0)730-79 86 84 firstname.lastname@example.org
Hosts and Sponsors for the Ambassador's Dinner:
Uppsala Tourism (Charlotte Ullberg and Anna Lindström) with the help of Petra Ehnwall (Congrex Sweden) Carina Bergström (Trippus Event Solution), Lotta Sjölin (Uppsala Konsert & Kongress) and all of our partners from Uppsala Convention Bureau:
Best Western Hotel Svava
Cajsas Kök & Konferens
Clarion Hotel Gillet
First Hotel Linné
Grand Hotell Hörnan
ProfilHotels Hotel Uppsala
Rezidor SAS Uppsala Park Inn
Slottsdufvan Restauranger Rikssalen
Scandic Uppsala Nord
STF Vandrarhem och Hotell City STF
Trippus Event Solutions
Uppsala Arena 2010
Uppsala Konsert & Kongress
Uppsala Taxi 100000
Food and venue: Restaurant Hyllan, Uppsala Market Hall
Conferéncier and monologues: Erik Rolfhamre Monologmakaren
Producer: Erik Bohlin Nöjesdepartementet
Song texts: Olle Naeslund
Stage and Sound: Stage- and light technician Natanael Lyckelind, lighting technician Jonas Hessel
Photographer: Danish Saroee