Open Communications AB

IAA Sweden seminar - Swedish Design as a competitive international marketing tool


Svensk Form, Svensksundsvägen 13, Skeppsholmen

Whatever the focus of your international market – heavy trucks, miracle drugs, financial software, Cfulrenivtuerer or clean technology – understanding the role of Swedish design can help you build your brand.

Design is a driver – a modern competitive weapon – in the struggle for position in international markets. Design is also intimately linked to innovation and is thus a component in generating growth.

How can Swedish design – with its traditional emphasis on simplicity, ergonomics, safety and environmental concern – contribute to our commercial success? Is it relevant in a global context? How can it be used as a differentiator in a cluttered world?

Please join IAA Sweden’s members and other VIP international marketers for stimulating presentations on these topics by Henrik Otto, Senior VP Global Design at Electrolux and Eva Kumlin, CEO of Svensk Form, who also blogs as “Fru Form”. The discussion panel includes Susanna Barrett, former creative director at BVD and chair of the Design Jury for Guldägget 2010, and renowned eyewear and jewelry designer Oscar Magnuson.