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FENDER® INTRODUCES 50th ANNIVERSARY JAZZ BASS® GUITAR

Pressmeddelande   •   Jan 14, 2010 11:14 CET

Introduced in 1960 as a deluxe model, the Jazz Bass was designed as a sleek “sports” car to complement the Precision Bass’s “muscle” car. With its comfortably-slim neck, sultry offset waist and guttural midrange growl, the Jazz Bass quickly became prized on stages and in studios worldwide for its smooth feel and broad tonal versatility. As such, it is one of the most successful bass guitars—if not the most successful bass guitar—of all time.

Although it has flourished for half a century now remarkably unchanged from its original incarnation, the Jazz Bass has undergone several noteworthy design improvements and refinements throughout its history, particularly in the 1960s and 1970s. In celebration of the instrument’s remarkable 50 years on the scene, several of these features are brought together in the 50th Anniversary Jazz Bass. These include:

• ’60s-era nitrocellulose finish in striking Candy Apple Red, headstock logo, chrome pickup/bridge covers, “C” neck shape and white Pearloid block fingerboard inlays.

• ’70s-era bridge pickup placement and bass-side thumb rest.

• Modern-era tuning machines, high-mass vintage-style bridge and Posiflex® neck support rods.

The Jazz Bass is now poised to begin its second 50 years as the number-one bass of choice for discerning players—novices and seasoned professionals alike—worldwide. Fender will be celebrating the 50th anniversary of the Jazz Bass throughout 2010 with this special limited edition instrument, special online features on Fender.com and other promotional efforts.

“Well beyond commemorative and beautiful, this unique recipe sounds and feels incredible,” said Jay Piccirillo, senior marketing manager, Fender Bass Products. “You owe it to yourself to go experience one of these before they are gone."

For more information, go to www.fender.com.

Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. For more information, visit www.fender.com.

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