Publication provides gateway to the wide world of Fender gear, Fender artists, Fender lifestyle and more
GOTHENBURG, Swe. (Aug 9, 2012) — Fender is pleased to announce the premier issue of Fender Magazine, an exclusive gateway to the wide world of Fender gear, Fender artists, Fender lifestyle and more.
Lavishly illustrated and sharply written, Fender Magazine presents more than 90 brilliant, full-color pages brimming with insightful information, music columns and feature stories. It features all things Fender—from a visit to the remarkable new Fender Visitor Center in Southern California to a rare venture inside the world-famous Fender Custom Shop for a detailed look at some dazzling “Dream Factory” creations, how they’re made and who makes them.
In addition, Fender Magazine features a close-up look at the finest new Fender instruments and amps, such as the Fender Select series guitars and basses, the 50th Anniversary Jaguar® guitar, Blacktop™ guitars and basses, and Pawn Shop Special and Machete™ amplifiers; as well as artists, including Mike Dirnt, Kurt Cobain, Strokes guitarist Albert Hammond Jr., Eric Clapton, Johnny Marr, Roger Waters and even Elvis Presley.
“For more than 60 years Fender has been synonymous with the spirit and lifestyle of rock ’n’ roll,” said Richard McDonald, senior vice president, Marketing, Fender Brands. “As a result, our extended family of artists and music lovers spans the globe. We wanted to create something special for them. A collection of amazing stories and images to inform and inspire. We think they will love Fender Magazine."
The premier issue of Fender Magazine is available at Fender dealers in a limited quantity. For more information, go to www.fender.com.
About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is a leading, global musical instruments company whose comprehensive portfolio of brands includes Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. Fender® instruments include the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars. For more information, visit www.fender.com.
In 2007, FMIC acquired KMC Music, one of the largest independent U.S. distributors of musical instruments and accessories. In 2011, KMC Music and Musicorp united their sales and catalog divisions as KMCMusicorp, creating a leading wholesaler of musical instruments, accessories and lighting equipment. KMCMusicorp produces and/or distributes Ovation®, Takamine® and Hamer® guitars; Latin Percussion®, Gretsch® Drums, Gibraltar® Hardware, Toca® Percussion, Sabian® cymbals and Genz Benz® amplifiers and more. For more information, visit www.kmcmusicorp.com.