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Sofia Eks The Minefield Girl new Audio Visual exhibition at Fotografiska

Pressmeddelande   •   Feb 01, 2018 18:00 CET

Chapter 0.1 - Prologue - Alfredo Salazar-Caro One of 18 contemporary artists to create original moving image artwork as interpretations of each of Sofia Eks The Mindfield Girl chapters. Now new Audio Visual Exhibition at Fotografiska.

Sofia Eks exciting Audio Visual Exhibition Minefield Girl

The Minefield Girl 1 February – 18th February

Through innovating storytelling with motion art, narration & 3-D sound design her AudioVisual Book, The Minefield Girl is both an exhibition at Fotografiska and avaliable on Spotify & Audible. At the same day as the exhibition The Minefield Girl opens at Fotografiska today February 1st at 6.00 pm Ek curated an immersive experience for mobile users in the Digital Book Space. The story is based on her personal experiences as a young woman doing business in Libya during Gaddafi's regime.

Opening today with the audiovisual book’s concept of art, sound and technology, Ek will be showcasing her immersive digital installation at Fotografiska, a world-leading museum of photography based in Stockholm, Sweden, offering an unforgettable experience through photography. Fotografiska is one of the largest and well reputable institutions in Europe, soon to be opened in both London Whitechapel and New York Park Avenue.

Sofia Ek, in collaboration with the Digital Art Platform Blackdove and Fotografiska, has commissioned 18 contemporary artists to create original moving image artwork as interpretations of each of the book chapters The sound design is powered by Buttons NYand the 3-D audio was applied by Visisonics. Ek’s audiovisual book will showcase a different way of how mobile users will experience storytelling in the digital age of literature consumption. The result is an elevated listening experience creating visual context between listener and story. In the exhibition hall the guest will be able to get the background for each artist through Fotografiskas app.

“We are now very proud to exhibit Sofia Ek’s mindblowing exhibition “The Minefield Girl” with its’s unique story and presentation,” says Jan Broman, CEO of Fotografiska International.

Today parallell with the opening at Fotografiska, Sofia Ek announces the release of her first audiovisual book, “The Minefield Girl,”a story based on her personal experiences as a young woman doing business in Libya during Gaddafi’s regime. Her audiovisual book is set to be released today on Spotify’s new multimedia format, “Spotlight.” The book’s audio version will be available on Audible as well.

“I am excited to share such an immersive experience that will display an integration of different industries for the curation of storytelling. To be exhibited at Fotografiska is such a great honour and the exhibition makes a perfect match with the digital channels. It is also cool that they will open up at Park Avenue in the beginning of next year. It shows the great interest for photography as an artform, and its fantastic impact as storyteller” shares Sofia Ek. “Today, with the power of consumption on our mobile phones, I wanted to present a combination of how we expand our minds to obtain stories through film, television, mobile phones, streaming platforms, online videos, etc. Through art, narration and sound, I expose the power and danger that I faced by the Gaddafi regime, and how it affected me - both personally and professionally.”

Many of the multimedia artists who took part of the book’s motion art include Alex Israel, Jon Kessler, Johanna Hauser and many more. For a full break down on each artist and chapter from “The Minefield Girl,” please see the link below, which will lead you to a digital zine presented by Black Dove.

Digital Zine of “The Minefield Girl” - https://www.dropbox.com/s/mke3jlftlwgikoj/Event-Book-mine- field_girl%20%20%285%29.pdf?dl=0

For a Mobile Experience of “The Minefield Girl” on Spotify, please click this link: https://open.spoti- fy.com/episode/6pe6HZlCkgO5pOQl8Ijpxv?context=spotify%3Auser%3Aspotify%3Aplaylist %3A37i9dQZF1DWVhx3Jw2ZqKI&si=h_IWc8liQMini1wF0AeP1w

The launch of the immersive digital installation had a great attendance of friends such as John Legend, Camilla Belle, Adrien Brody, Nick Jonas, Tory Burch, Diane Von Furstenberg,Dasha Alexandrovna Zhukova, Julie Greenwald, Maxwell, Jack Antanoff, Randi Zuckerberg, Emmy Rossum, Hailee Steinfeld, Chris Rock, Camila Alves, etc.

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About The Minefield Girl:

The story is based on Sofia Ek ́s personal experiences as a young woman doing business in Libya, while Gaddafi was still running the country with an iron fist. Her mission was to present Libya to the Western world of big business via the pages of the Wall Street Journal’s magazine SmartMoney. Sofia finds herself facing one setback after another as she tries to navigate Gaddafi’s Libya, where nothing is what it appears to be. She discovers that she is being watched at every turn. A love affair proves to be both thrilling and dangerous, as she realizes that the country’s most powerful men have ways to con- trol even people’s personal lives. Consumed by her desire to succeed and to be part of something bigger than herself, Sofia finds herself deep into the corridors of power, unaware of the dangerous minefield she has walked into.

Fotografiska With a great network of world-class photographers at the core, Fotografiska Stockholm has hosted more than 170 exhibitions since the opening 2010, including the work of iconic masters such as Annie Leibovitz, David LaChapelle, Irving Penn, Helmut Newton, Sarah Moon, Nick Brandt and Andres Serrano, as well as up-and-coming young photographers. By taking a stand in controversial issues and stretching their responsibility far beyond the realm of traditional art institutions, Fotografiska has a history of acting as an influencer, playing an active role in the Swedish society. The purpose is simple, to use the power of photography to unite, spread awareness and create positive impact in society. Fotografiskas restaurant won Leading Culture Destinations prize as "Museum Restaurant of The Year 2017" with our focus on sustainable pleasure.

Dedicated to offer unforgettable experiences of world-leading photography to the masses, the lifestyle concept of Fotografiska - the Museum of Photography - is now embarking on the journey to establish themselves on the global arena. Being a well kept jewel for eight years, reserved for visitors and residents of Stockholm, Fotografiska will now open in the London district of Whitechapel in the late 2018 and at Park Avenue in New York in early 2019. Taking on these prime locations Fotografiska aims to redefine the traditional museum experience by creating urban meeting places where global citizens are invited to dwell, get inspired, question the taken-for-granted and grow as individuals.

Jan and Per Broman are brothers and the founders of Fotografiska. “Even if you are a frequent guest at Fotografiska you often leave surprised. Many times it is the exposure to new and unexpected photography that captures you, provides new astonishing perspectives of life and triggers aha-moments” says Jan Broman, CEO Fotografiska International.

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