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British Vegan Food Portfolio Company Selects Swedish Crowdfunding platform in order to boosts healthy food concept

Press Release   •   Nov 15, 2016 11:32 CET

Elementree, a vegan portfolio company and the principal owner of Okobay, has launched an equity crowdfunding campaign on FundedByMe. This news comes just a few months after the company acquired Swedish Pop Fruits. The seeks to launch a new concept in healthy food solutions. All of its products are set to be plant-based and free from dairy, gluten, refined sugars, soy, and GMOs.

The company offers healthy product alternatives without compromising on taste. Each of its brands offers the following:

OkoBay: Offers desserts that have low-calorie coconut water and coconut milk-based desserts

Pop Fruits: Has 100% ripe tropical fruit on a stick, which is aiming to offer a perfectly healthy snack with a high sales margins.

Rawito: Is consisted of 100% organic using superfood (think dairy free, sugar-free Magnum equivalent).

Says Darryn Welch, CEO and co-founder of Elementree, “The purpose of the equity crowdfunding campaign on FundedbyMe is to introduce this concept to consumers – to let them know that we are planning on introducing a new concept in stores that doesn’t exist in the frozen category and that’s to be the go-to for healthy, plant-based snacks and desserts. This campaign is 3-fold:

-to let other brands know what we are doing and invite them to collaborate with us and share part of our eventual freezer infrastructure across Europé

-to let retailers, hoteliers and health clubs know our plans and solution for this growing category and invite us to work with them and, finally,

-to ask for support from the crowd to help us raise sufficient funding to provide proof of concept for Elementree, so that we can continue to raise capital to grow this across Europe effectively and efficiently.”

”Crowdfunding on FundedByMe provides our customers with three things,” says Daniel Daboczy, CEO and co-founder of FundedByMe. ”First, capital – that’s the main reason for selecting crowdfunding – but the marketing exposure is a vital part of the benefits we offer. Additionally, each and every shareholder that joins a new company, becomes that brand’s biggest ambassador and fan and will help using their individual skillset and network to promote and guide their investment to success,” Daboczy continues. ”Elementree is set to benefit from all three.”

The Elementree campaign is set to close for investments at the end of December 2016. View the Elementree campaign here:


FundedByMe is one of a few full-service crowdfunding platforms offering capital through equity and loans. In the past years, some 456 companies from 25 different countries have been successfully funded with more than €29 million. The member base is a rapidly expanding network of more than 73,200 investors from over 178 countries around the world. FundedByMe headquarters are in Stockholm, Sweden, with a local presence in Finland, Singapore and Malaysia. 

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