HCL Technologies Receives an ITSMA Diamond Award for Marketing Excellence
Peer Learning Forum Created Amongst HCL’s Strategic Customer Accounts
Cambridge, MA – October 27th, 2011—HCL Technologies, a leading global IT services company, has been named a 2011 Diamond Award winner in the “Building Client Loyalty and Trust” category by the IT Services Marketing Association (ITSMA), the leading marketing association for technology, communications and professional services providers.
Evaluated by a panel of renowned industry experts, organizations are judged upon innovation, execution and business results—three critical aspects to marketing success. Now in its twelfth year, the ITSMA award is a highly regarded honor for companies that market and sell technology-related services and solutions.
HCL won the award based on its Customer Advisory Council (CAC)—a global, collaborative forum where 80 of HCL’s Fortune 500 C-level customers and thought leaders convene on a regular basis to advise HCL on industry trends, changing business priorities, and its strategic direction (including brand positioning, M&A validation and Go-to-Market strategies). HCL then translates the advice into actionable plans to transform business requirements and technology needs, creating more value for HCL’s customers. The CAC also serves as an exceptional platform for HCL’s customers and their industry peers to exchange ideas, best practices and network.
“This year, ITSMA received the second highest number of submissions since the awards program began in 1998,” said Dave Munn, President and CEO of ITSMA. “However it’s not just the number of entries received that’s so impressive, it’s the quality. HCL’s Customer Advisory Council shows how B2B marketing is maturing and exemplifies the way marketers are using both data and analytics to drive growth, improve client loyalty, and impact revenue.”
“Close collaboration and intimacy with our customers is a critical component of HCL’s business strategy. Through CAC we are able to exchange valuable ideas and opinions with and between our customers and utilize these thoughts to fine tune our strategy and future direction” said Shami Khorana, President for HCL America. “Since the inception of the CAC in 2008, we at HCL take great pride in having retained all CAC participants, a clear indication that they also continue to find increasing value in the Council. It is overwhelming to see that our commitment to our customers is being recognized through this prestigious award”.
About HCL Technologies
HCL Technologies is a leading global IT services company, working with clients in the areas that impact and redefine the core of their businesses. Since its inception into the global landscape after its IPO in 1999, HCL focuses on ‘transformational outsourcing’, underlined by innovation and value creation, and offers integrated portfolio of services including software-led IT solutions, remote infrastructure management, engineering and R&D services and BPO. HCL leverages its extensive global offshore infrastructure and network of offices in 26 countries to provide holistic, multi-service delivery in key industry verticals including Financial Services, Manufacturing, Consumer Services, Public Services and Healthcare. HCL takes pride in its philosophy of ‘Employees First, Customers Second’ which empowers our 80,520 transformers to create a real value for the customers. HCL Technologies, along with its subsidiaries, has reported consolidated revenues of US$ 3.7 billion (Rs 16,977 crores), as on 30 September 2011 (on LTM basis).