Exciting transport and advertising option launched in Stockholm

'Hej Hejs' are the Swedish version of Thailand's famous 'tuk-tuks': 3-wheel taxis. These new and modern vehicles are cycles with electric-assist batteriers which help the cyclist cycle without much strain. The idea comes from France where many cities use 'pedicabs' as a viable transport option for locals and tourists alike. The taxi-service is eco-friendly, often faster than a bus or taxi and is certainly a lot more fun. 

Used for short inner-city journeys or for special events Hej Hejs have already proven to be a hit on Stockholm's streets successfully running guided tours in the city centre and taking people between bars and on special events - music festivals, conference holders and those celebrating bachelorette parties have already signed up to the service. Even Stockholm Stad are on board, inviting the Hej Hejs to play a part of the 'I stan utan min bil' day when other forms of transport are banned from the city centre.

Managing Director Neil Fraser originally from Edinburgh, Scotland said, 'Stockholm is perfect for a cycle-taxi service due to it's flat landscape, excellent cycle lanes and eco-minded citizens. People see Hej Hejs as a fun and unique way to travel but our aim is to make cycle taxis a viable option for all city-centre workers who want to get to meetings unflusterd and on time. 

More than just a transport option, Hej Hejs are amongst the most-effective out-of-home advertising channels there are, adding an innovative and highly effetive provision for companies wishing to engage audiences with positive, healthy and sustainability PR. The eye-catching, futuristic design is seen by thousands of people every day, a fact not missed by leading brands IKEA, Nike and Ericsson that have used pedicab advertising in other European cities. 'Marketing is all about creativity and that's why colourful and fun Hej Hejs create such a buzz in the media world' said Neil Fraser.