Neo Pure by Kate Moss for Longchamp

“Kate Moss for Longchamp” is a cutting-edge collection of bags designed by Kate with the finest leather craftsmanship of Longchamp. For her second collection, Kate created three new lines - Neo Pure (launched end of September), Neo Patch and Neo Precious (launched mid October) - and selected a few “Rock ’n’ Casual” bags from her first collection to continue (launched end of August).

The Neo Pure theme is a line of supremely simple, pared-down shapes that let the beauty of the leather shine through. Antiqued metal chain handles, crocodile-styled calfskin trim and the emblematic “Kate Moss for Longchamp” zebra-print lining reveal the model's inimitable touch.

-"I love the modern feel of the handles, and the different textures," Kate says.

The Neo Pure line comes in three deep, jewel-inspired shades – emerald, ruby and sapphire – and in four styles for all occasions: a spacious shopper, a supple messenger and a tiny square pouch on a long chain that will go effortlessly from day to evening. The fourth style revisits the Sohoclutch, one of Kate's favourite designs from her first collection “Kate Moss for Longchamp”, in the Neo Pure line's supple lambskin with the signature chain handle and mock-croc trim.

The new Neo Pure line will be available from end of September 2010 at Longchamp boutiques, on the website www.longchamp.com, on www.facebook.com/longchamp and in a selection of other stores.

For more information, contact:

Caroline Björkroth
caroline@ibeyostudio.se
+46 8 743 08 65

All collections will be avaliable for lending in IBEYOSTUDIOs showroom on Kammakargatan 11, Stockholm.