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REDKEN for Jil Sander NYFW SS15

Nyhet   •   Sep 23, 2014 10:00 CEST

JIL SANDER
Spring/Summer 2015

Redken Global Styling Director Guido captured the essence of the Jil Sander girl by creating a modern, androgynous hairstyle for the runway at the Spring/Summer 2015 show in Milan. To achieve this minimal, natural look, Guido used Pillow Proof Blow Dry express primer and satinwear 02 prepping blow-dry lotion to create beautiful texture throughout the hair before blow-drying and adding his finishing touches.

“The Jil Sander girl is always sort of masculine-feminine and very boyish. This simple, modern hairstyle really captures the essence of that girl. I used Pillow Proof Blow Dry express primer and satinwear 02 all over the hair to get that natural, beautiful texture. Then I blow-dried the hair, using my fingers to create a deep side part and tucked the hair behind the ears for a very masculine, boyish feeling.”

Guido, Redken Global Styling Director

Redken Products Used:
Diamond Oil Shampoo Rek price SEK 290
Diamond Oil Conditioner Rek price SEK 330
Pillow Proof Blow Dry express primer. Rek price SEK 295
satinwear 02 prepping blow-dry lotion. Rek price SEK 295

Create the Look:

1. Start with clean hair by washing with Diamond Oil Shampoo and Conditioner.

2. Thoroughly mist Pillow Proof Blow Dry express primer all over damp hair and comb through.

3. Apply a nicked-size amount of satinwear 02 prepping blow-dry lotion throughout damp hair and blowdry with a round brush. Then create a clean, deep side part.

4. Tuck the hair behind the ears to achieve a natural finish.

Instagram:
@RedkenSweden
#RedkenSweden
#Styleyourstory

Photos by Lucas Flores Piran for Redken

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