Liseberg plans biggest investment ever for kids in 2013

To mark its 90^th anniversary in 2013 Liseberg intends to celebrate with the biggest investment in the history of the amusement park. Nearly SEK 200 million will be invested in total in the park, and the biggest present of all is for the kids – a massive 10,000-square-metre Rabbit Land.

Kids will clearly be the centre of attention when Liseberg celebrates its 90^th anniversary in 2013. The old children’s area will be renovated and extended to provide seven new attractions, food outlets, shops, wheels of fortune and games. Part of the area will become Rabbit Land – the rabbits’ own universe right in the heart of Liseberg. Storgatan will also be extended down to the river running through the park and a West Coast site will be established near Liseberg Harbour.

“We’re proud and excited about these new additions for 2013. We’ve chosen to focus on Liseberg’s real guests of honour: the children. This is a project that involves a great deal of heart, creativity and quality – everything that makes Liseberg so special. It will be tremendous fun to welcome new generations of guests when we open in April,” says Andreas Andersen, CEO of Liseberg.

In addition to the new attractions in Rabbit Land, the old Rabbit House will be transformed into a large playground. This will not be a traditional playground, but one that only the Liseberg Rabbits could imagine building. It will be a place where kids can play with the Rabbits in the most imaginative ways – and they won’t need a ride pass or ticket.

 Next to Rabbit Land there will be a picnic area, a frequently requested feature for guests who want to bring their own food to the park. For those who prefer not to picnic there will be a new family restaurant with three units: Burger King with 250 seats outdoors, the Rabbits’ own pancake restaurant and a sandwich restaurant for those guests looking for a healthier option.

Work actually began in secret a few weeks ago, but will begin seriously in early September. The Rabbit Land will open in April 2013, when Liseberg opens the gates for its 90^th season.

Facts
Total investment in Rabbit Land, Storgatan and West Coast area: SEK 195 million.
Total area: 13,000 square metres.

Rabbit Land
Area: 10,000 square metres.
New rides: New Oldtimers Cars, Cycle Monorail, Mini Free Fall Towers, Flying Wheel Tower, Childrens Roller Coaster, Flying Carousel and Balloon Carousel.
Rides that will move: Cycle Ride, Kiddie Bumpers and Pony Carousel.
Rides that will be updated: Teacups and Rabbit Ride.
Rides that will disappear: Original Oldtimers, Little Frogs, Kiddie Flight Carousel and Trummeliten Carousel.

You can find photos of Rabbit Land, Storgatan and the West Coast area in Liseberg’s Mediabank.

For more information, contact:
Andreas Andersen, CEO, +46 (0)31-733 01 00 or +46 (0)761-00 80 00
Pelle Johannisson, Vice President, Marketing Director, +46 (0)31-733 01 40 or +46 (0)706-38 91 40