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Loxysoft delivers Loxysoft flow to Betsson Group

Pressmeddelande   •   Aug 25, 2014 14:31 CEST

After a period of evaluation, Betsson Group decided to purchase 19 licenses of Loxysoft Flow. Loxysoft Flow is a process-oriented CRM system that helps to structure the sales processes and customer interactions.

−The fact that a market leader like Betsson Group chooses Loxysoft Flow is yet another confirmation that what we do is appreciated by the market, says Tobias Sjölander, CEO of Loxysoft AB

−In our line of business customer care and service is of utmost importance, so after testing and evaluation we found that Loxysoft could provide us with a really good system in our goal to put the customer at the heart of everything we do. It is a flexible system that ensures we have visibility on our outbound contacts and something we can use throughout the brands in the Betsson Group whilst ensuring that we keep individual brand identity, says Mikael Eliasson, Telesales Team Leader at NordicBet


Loxysoft AB is a family owned company that was built up around the success of the dialer system and sales support system Loxysoft Sales enormous success. The result was that Loxysoft in the mid 2000s was ranked as one of the world's five hundred fastest growing companies. Today the company has stabilized in a more controlled growth and currently has over 50 employees in four locations in Sweden, Östersund, Härnösand, Stockholm and Bräcke. 

The launch of Loxysoft Flow 2012, strengthened Loxysofts profile as a sales support specialists, whilst also Loxysofts target group multiplied. Nowadays Loxysoft turns to, substantially all, contact intensive companies. Loxysofts success today is based on a deep knowledge and understanding of how selling companies work and what their needs are. The main products are two IT systems for sales support, Loxysoft Sale and Loxysoft Flow. Moreover Loxysofts range of services has increased in recent years. Today, we also offer advanced consulting services in process mapping, address materials and solutions for electronic signing of agreements. The portfolio also contains of telephony services and PBXs.


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