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MedUniverse customers adopt digital to efficiently create patient cases with experts.

Press release   •   Mar 07, 2018 08:30 CET

MedUniverse has today announced the release of its new Review feature for Pharmaceutical and Life Sciences subscribers to its digital platform.

Stockholm, Sweden – Wednesday, 7th March 2018, - MedUniverse has today announced the release of its new Review feature for Pharmaceutical and Life Sciences subscribers to its digital platform. The new feature of the MedUniverse platform enables a healthcare expert to securely create, edit and approve a patient case, without needing to log in to the customer’s account.

MedUniverse CEO and co-founder Anna Omstedt said “Our platform has been developed by working closely with our customers, and this new feature is the next release based on that critical relationship. We appreciate that our customers need to embrace the transformation of digital but they need solutions that meet the very specific requirements of their industry so they can engage easily, securely and compliantly with experts, healthcare professionals and patients.

Omstedt said “Our customers told us they were spending too much time and budget using PowerPoint to create, edit and manage patient cases with key opinion leaders. We listened to this insight and opened up our platform to enable our customers to share a secure link to with experts who can then create, edit and approve patient cases. This has removed the inefficiencies and frustrations of the old way of working.”

Omstedt went on to say “What’s interesting with this new review feature is that we originally created it to help customers develop patient cases efficiently with experts but they have also realised that they can use the same feature to reach out to specialists, general practitioners and patients, to create and submit patient cases into the MedUniverse platform. This is a great example of how digital is opening up new opportunities for our customers to engage with their target groups.”

Dr Lester Russell BM DRCOG MRCGP MBA is one of the early experts using the new Review feature. Dr Russell said “This platform is so easy to use, to create or review a clinical case study. The interface is intuitive and quick to navigate and the video tutorials are clear, helpful and just the right length.”

Dr Russell said “Any clinician should be able to use the platform to create or review a case study, to educate or to communicate pertinent areas of clinical interest.”

About MedUniverse AB.

MedUniverse is a global digital platform for creating Healthcare Professional (HCP) engagement using patient cases. The platform enables a HCP to interact with a patient case, gaining feedback on their responses and viewing how their understanding compares with their peers. This interaction data is then presented in a dashboard for customers from the life sciences and pharmaceutical industry to gain insight into the effectiveness of their medical education and multi-channel marketing campaigns. MedUniverse is a global platform in 22 languages, providing its customers with a common view of interaction data and the management of the patient case content distribution. MedUniverse is a global business, headquartered in Stockholm, Sweden and working with customers in 15 countries.