Burt

Bonnier is about to revolutionise online advertising

News   •   Oct 26, 2012 10:19 CEST

Bonnier Tidskrifter is launching new sites with a new business model. Bonnier Tidskrifter measurements are made by the company Burt. Each time an ad is loaded, there is a script running on it and measuring if the ad appeared on the screen, how long it has been seen on screen, and how much of the screen it took on. Measurement provides the digital equivalent degree of ad-load.

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