Bulls Licensing

Bulls Licensing representing British Motor Heritage in the Nordics

News   •   May 05, 2014 09:00 CEST

Classic British cars like MG, Austin, Morris and Rover have been sold and advertised with remarkable artwork since the 1950s. The beautiful retro designs are now available for merchandising. Bulls Licensing have picked up the classic brands through the representation of Licensing Management International and British Motor Heritage.

-  We love the style of these old ads and the retro feel artwork, says Anna Lawrence, Brand Director at Bulls Licensing. We are very much looking forward to working with these classic brands and expanding them into the Nordic market.

For more information, please contact Anna Lawrence, Brand Director: lawrence@bulls.se

About Bulls Licensing

Founded in 1929, Bulls Licensing has built up a solid track- record in generating revenue from brand properties. Many of the characters we represent are global household names: The Moomins, Paddington, Betty Boop, Fifty Shades of Grey, Kiss, The Beatles and more.

With headquarters in Stockholm, Bulls Licensing has offices around Scandinavia, and in Germany, Poland and Estonia. we also have sub-agents in markets such as the UK, France, Japan, China and Korea. A growing number of DTR deals has seen turnover increase to over USD 25 million.

With an established network of licensees – Bulls Licensing is currently working with approximately 500 companies including H&M, Finnair, Samsung and UNICEF – we know how to develop revenue streams from the properties entrusted to us.