‘The False Allure of a Premium Panacea’ by Carl Nelvig, VP of Product Development, Burt

News   •   Oct 17, 2012 09:33 CEST

Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our careers – our very lives – depended on it. A couple of industry visionaries get to talking about some trend and we seize on it like it’s Gospel. Next thing you know, lunch tables and water coolers around the industry are abuzz with what promises to be the next big thing. 

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