The Monster format “The Stream” is sold to American NBC and makes it the biggest Norwegian TV export ever.
The format gives aspiring musicians a chance to be discovered through the internet and social media by getting participants to upload their video to an online platform. Viewers then share and stream the performer’s music, with the top 100 most streamed musicians then invited to perform in front of a panel of music industry experts. When the artists have been signed, they will compete in a weekly live show, with the most streamed artists staying in the competition and the least streamed risking eviction.
“The Stream’ brilliantly uses technology and social media to draw music lovers in and make them a part of the process,” said Paul Telegdy, President, Alternative and Reality Group, NBC Entertainment. “We’re excited to discovertalent in this modern way and connect the best artists with the industry’s top starmakers.”
“For us at Monster this is a fantastic day. We have long invested in our own development and now we see the result of this. That “The Stream” is sold to one of the world’s largest television channels is absolutely amazing, says Ingvild Daae, Managing Director at Monster.