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Nice One launches in Denmark

Press Release   •   Jan 04, 2018 08:00 CET

Chief Creative Officer Niels Lindberg and Chief Commercial Director Klara Sofie Svendsen are starting up the new company Nice One Denmark. Photo: Lasse Lundberg

Two top talents from the Danish production industry will launch the new Danish digital studio, Nice One Denmark.

Nice One is a digital studio. The company develops, produces and distributes high quality content for brands and digital platforms. Nice One is part of nice entertainment group and has already launched in Sweden and Norway.

Nice One Denmark will be led by Chief Commercial Director Klara Sofie Svendsen and Chief Creative Officer Niels Lindberg, who will both join nice entertainment group’s Nordic management team. Nice One Denmark will work closely with Copenhagen-based Strong Productions, which is also part of nice entertainment group.

Klara Sofie Svendsen, Chief Commercial Director:

"Nice One is an ambitious take on how to develop and produce content in a fast-changing media world. Nice One has already proven in Sweden and Norway that the combination of commercial and digital forces with TV production can create a new discipline at the intersection between storytelling and advertising. Our ambition is to empower brands to offer consumers high quality content on all relevant platforms."

Niels Lindberg, Chief Creative Officer:

"Many organizations are successfully transforming their marketing departments into small media houses. Consumers are extremely willing to pay for high quality content, and I think that the next major entertainment formats will be developed, owned and controlled by commercial brands. Nice One and nice entertainment group have high ambitions in relation to form, content and production value, and together with the best content producers from Strong and nice entertainment group, I look forward to launching the company."

Kristian Farcin-Leth, CEO of Strong Productions:

"Nice One is a breath of fresh air. They represent the future in many ways, and I hope that the synergies between our two companies in Denmark will benefit both businesses, as well as new and existing customers. I see Niels and Klara Sofie as two of the greatest talents in our industry, and I look forward to helping them with this project, as well as being inspired by their methods in an industry constantly reinventing how we produce and finance high quality content."

Klara Sofie Svendsen comes from Metronome Productions, where she held the position of Digital Business Developer. Klara studied at Copenhagen Business School and is experienced in concept development, digital communication and project management.

Niels Lindberg has been working as a Development Executive Producer and has a background at DR1 and DR3 as a project manager, where he was responsible for development projects. He also has broad international experience as a Format Acquisitions Manager for Nice Entertainment in Scandinavia and the Netherlands.

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About nice entertainment group: nice entertainment, a part of the leading international digital entertainment group MTG, is one of the world’s leading creators, producers and distributors of television shows, commercials, events and branded content. nice is behind acclaimed works in multiple genres ranging from factual, documentary and reality to game shows, lifestyle and drama. A total of 31 different companies in 17 countries make up nice. The local presence means that we work with some of the most talented and creative people in each of our markets. This content is then available on our own channels and platforms, and also sold to other entertainment providers in over 240 territories worldwide. Explore the nice entertainment family of production companies in Sweden, Norway, Denmark, Finland, Holland and in Central and Eastern Europe.

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