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Picsearch Extends Language Support to Include Chinese Characters - Picsearch prepares for expansion in China, Japan, Taiwan and Hong Kong

Pressmeddelande   •   Mar 06, 2006 12:00 CET

STOCKHOLM, Sweden, March 6, 2006 - Picsearch announced today that it has full support for Chinese characters. This means that Picsearch will be able to provide relevant images for searches made in languages that use Chinese characters: Chinese and Japanese. Picsearch will not at this point launch any sites in China, Japan, Taiwan or Hong Kong, but it is an important step for a future expansion into these new markets.

"By incorporating support for Chinese characters Picsearch has proven our ambition to expand to markets beyond those using western languages. The market potential for a quality image search engine in countries like Taiwan, Japan and China is huge," said Nils Andersson, CEO of Picsearch.

According to recent statistics the countries using Chinese characters already accounts for approximately 21 percent of all internet users in the world (CIA World Factbook 2005). The number of Chinese web pages has increased dramatically in the past few years and it is expected that the majority of web pages will be written in Chinese within a couple of years.

About Picsearch
Picsearch AB creates the image search solutions that power visual search for many of the Web's leading properties. The company syndicates its technology to search engines and portals to enable them to complete their own search package by acquiring powerful image search capabilities. By enhancing the service that they can offer to their users, Picsearch's syndication partners benefit from increased user-traffic and higher revenue. Since Picsearch's inception in 2000, its syndication partners have come to include top Internet properties MSN Search, Ask Jeeves Inc, Lycos Europe GmbH and Lycos Inc. For more information, visit www.picsearch.com.

For more information please contact:
Carl Särnstrand, Communications Manager
Tel: +46 8 641 2230
E-mail:carl.sarnstrand@picsearch.com

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