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Pierce Group completes acquisition of Spain-based MotoBuykers.

Press release   •   Feb 13, 2018 23:21 CET

Pierce, the Swedish e-commerce company has, following the fulfilment of all the transaction related conditions, closed the acquisition of Spain-based Motobuykers.

As communicated earlier, Motobuykers will initially continue operating under the Motobuykers name and brand. It will further continue to be run by the same experienced management team that is in place today.

Henrik Zadig, CEO of Pierce, said “We are extremely pleased to announce the closing of the Motobuykers acquisition and look forward to start the work of strengthening our offering and presence in southern Europe, as well as welcoming the Motobuykers team to Pierce.”

It is said that many successful businesses have started in the garage, so it feels good that this was exactly how it all started for us. The eternal hunt for motorcycle spare parts and a lack of good suppliers sparked the idea of stocking and selling motorcycle parts online and offering a fast and reliable service. Within only a few months we grew out from the garage and in January 2009 we started Pierce AB and launched 24MX, where we started to sell spare parts and equipment for the motocross world. Sales grew in a way that we never could have imagined.

At the beginning of 2009 we were only a team of 4, today we are more than 200, committed to giving our customers a huge range of products and an extraordinary level of service.

When we launched XLmoto in 2013 it was with the vision of inviting everyone who loves motorcycles to come online and get a look at our huge range of products, with fast and reliable deliveries. Our latest launch Sledstore is a Mecca for the Nordic snowmobile fanatics.

Pierce is currently active in 17 European markets. We are still growing fast and always with black numbers on the last row.

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