123on is creating new global industry standard for fan engagement. With a unique combination of mobile video and new technique this experience will never be the same.
Mikael Jansson, founder and CEO at 123on, said: “Marketers are accelerating real-time marketing tactics, focusing and optimizing automation for engaging with audiences at the right time. Per brings a unique blend of experience in strategy and management for both technology and marketing. With his background in building world class teams that deliver products and services at the forefront of technology I’m excited about what we will achieve together at 123on.”
Per Hägerö commented: “I’m thrilled about joining 123on as CTO and form an extraordinary tech team that will build the future platform for fan engagement and the opportunity to drive the platform development forward. When I met Mikael the first time I got super excited about what he showed me both from a technical and market perspective and it felt like this was one of those things you simply just should join and be part of. I could see the excellent match between what we will offer and what the market needs and that 123on is uniquely positioned to take on the spot as a leader within this space, something my own research in my network has confirmed.”
Hägerö with more than 20 years of experience from the IT industry comes from a role as Chief Technology Officer at neXus Group, a leader in Identity and Access Management, which he joined in 2010. Prior to that Hägerö was Chief Technology Officer and Chief Marketing Officer at PortWise, a company with Identity and Access Management. Hägerö has also held senior positions at Icon Medialab and WM-data.