700 hours of work behind a film seen by 400 million people

Pressmeddelande   •   Mar 15, 2012 16:39 CET

Last week The Chimney Pot finished a commercial for Premier League in India together with Bang Bang Films and Ogilvy from Mumbai. This commercial will be shown for approx 400 million TV viewers in India and Australia! To put this in perspective the commercials during the Super Bowl kick-off was shown for 250 million people. 

The Chimney Pot was part of the project as early as animatic and pre production work as well as at the shot in Mumbai and after that the post production work was based at The Chimney Pot's Stockholm office in corporation with the Kiev office. The Chimney Pot has done all VFX, grading and sound on the commercial and a total of 700 hours has been spent.

After 4 weeks of work you can now see the result, together with a breakdown of how it was made. Enjoy!

Title: Carnival

Brand: IPL

Client: BCCI

Agency: Ogilvy (Mumbai)

National Creative Director: Abhijit Avasthi

Executive Creative Director: Anup Chitnis

Senior Creative Director: Anuraag Khandelwal

Production Companies:  Bang Bang Films & B-Reel Films 

Director: Anders Forsman

DOP: Erik Sohlström

Produced by: Roopak Saluja, Payal Arora & Johannes Åhlund 

Production Designers: Dilip More, Mats Sahlström & Anders Hellström

Music: Dhruv Ghanekar


Post Production Company: The Chimney Pot Stockholm / Kiev

Post Producer: Helena de Brun

Senior VFX Supervisor: Fredrik Nord

Senior CGI Supervisor: Ruslan Ogorodnik

Set supervisor / CGI Artist: Anton Mitrakhov

CGI Artists: Oskar Larsson & Petter Lindholm

CGI Modeling: The Chimney Pot Kiev

Matte painting: Johan Rosenberg

DI Grade: Edward Negussie

Sound Design: Mattias Eklund

The Chimney Pot is one of Europe’s leading digital media production companies offering services for broadcast productions, music videos, commercials, web campaigns and feature films. The Chimney Pot has 170 creatives in 6 countries including Sweden, Germany, Poland, Norway, Denmark, Dubai, Ukraine. The Chimney Pot has worked with most big international brands including Nike, Mercedes, Coca Cola, Puma, BMW, Dior, Adidas as well as some of the biggest artists today, Madonna, Lenny Kravitz, Lady Gaga, Pink, David Guetta, Mika, Jennifer Lopez and Robbie Williams.

Contact info:

Michal Kalinowski, CEO 

+46 73 312 14 76

Henric Larsson, CEO Sweden

 +46 708 24 11 18