Touring Exhibitions

ABBAWORLD goes Down Under!

Pressmeddelande   •   Feb 21, 2010 21:15 CET

AUSTRALIA’S CHANCE TO RELIVE THE MEMORIES AND MAGIC OF ABBA WITH A THRILLING AND INTERACTIVE EXPERIENCE...

ABBAWORLD OPENS AT MELBOURNE’S FEDERATION SQUARE JUNE 2010!

Dainty Consolidated Entertainment in conjunction with Touring Exhibitions is delighted to announce that they will be bringing ABBAWORLD to Melbourne in June 2010.

Melbourne’s Federation Square will be transformed into a world of sequins, platforms, singing and dancing!

ABBAWORLD is an extraordinary multimedia exhibition that will enable visitors to experience the music and magic of ABBA in a completely new and distinctive way.

Tickets will go on sale in March, for information on tickets go to www.abbaworld.com

Fully approved and supported by ABBA, ABBAWORLD made its stunning, star-studded, world debut in London on 26 January 2010 to rave reviews from fans and media alike. 

Infused with state-of-the-art technology, the highly interactive experience will take visitors on a mind-blowing journey through ABBAWORLD’S 25 rooms, bursting with exclusive footage, stage costumes, images and never-before-displayed memorabilia from the personal collections of the world’s most cherished pop icons; Agnetha, Benny, Björn and Frida.

An engaging introductory movie produced by critically acclaimed film director, Jonas Åkerlund, will start the experience and an audio guide will move visitors through the magical space at their own pace.

From Waterloo to Mamma Mia!, the ABBA phenomenon will be brought to life at ABBAWORLD with interactive highlights including ‘Perform with ABBA’ - which allows fans to perform on stage with their idols, as part of a stunning 3D holographic illusion. ‘Tretow MIX Challenge’- a chance to mix things up and re-create the ABBA sound, as well as the ‘ABBA Quiz’ - which tests fans’ knowledge of all things ABBA. There is also the opportunity to Sing-A-Long and dance with ABBA, plus a chance for fans to see themselves as part of an ABBA video!

Better still, all of these interactive experiences will be recorded on visitors’ “smart tickets” and available to be viewed and downloaded later from www.abbaworld.com, allowing their experiences to live on and on and on, just like ABBA’s music! On entry to ABBAWORLD, guests will also have their photograph taken - this will become an animated image that will follow them through their interactive experiences. It is a stunning new multimedia experience for new and old ABBA fans – great family entertainment.

The Swedish super group, comprising of Anni-Frid Lyngstad, Benny Andersson, Bjorn Ulvaeus and Agnetha Faltskog created a legendary sound in the 1970s which made the whole world take to the dance floor. For over 35 years, ABBA has maintained international success with songs that remain a fixture on radio playlists today. This has ensured they remain one of the top three selling artists in the world having sold 375 million records worldwide. They still currently sell over 3 million records a year!

Australia has had a long love affair with ABBA.  In 1977 their fame in Australia reached fever pitch when hundreds of thousands of fans lined the streets to catch a glimpse of their idols as they embarked on a sold out concert tour.  During the tour, the band attended a civic reception at Melbourne Town Hall where they were given the keys to the city and the then Prime Minister Malcom Fraser and his family, flew from Canberra to Melbourne to meet ABBA.

Agnetha Faltskog spoke of the tumultuous February/March 1977 concert tour as “the most incredible of all the things that I experienced with Abba,” she expressed the sentiment of her bandmates. “We have probably never received such a rapturous reception anywhere.  It seemed the ovation would never end.”

ABBA is once again creating history through this interactive, audiovisual experience. To recreate the magic of ABBA, ABBAWORLD is using state of the art multimedia technology and the excitement and presence in time and space of ABBA is recreated in a way no one thought possible. ABBAWORLD will take you on a mind-blowing journey through the music, memories, and magic of ABBA!

ABBAWORLD COMING TO MELBOURNE JUNE 2010!

FOR FURTHER INFORMATION
www.abbaworld.com


ALL MEDIA ENQUIRIES: KERRY O’BRIEN PUBLICITY (03) 9510 4777
Kerry O’Brien kerry@kob.com.au 0418 256 503
Vicky Iliopoulos publicity@kob.com.au 0410 551 388


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ABOUT DAINTY CONSOLIDATED ENTERTAINMENT
Dainty Consolidated Entertainment (DCE) is recognised as one of the most influential players in Australia’s booming entertainment industry, presenting, producing and investing in world class concerts, theatrical productions, sports entertainment and special events. Since the beginning of this decade around 6 million Australians have attended a DCE event.  DCE has consistently delivered a first class touring experience for some of the world’s leading artists, including: Pink Floyd; The Rolling Stones; U2; Paul McCartney; Prince; George Michael; Neil Diamond; Guns N Roses; k.d. lang; David Bowie; Michael Bublé; Britney Spears; Nickelback; Il Divo and Bon Jovi. DCE is currently coproducing the award winning musical Jersey Boys currently playing at Melbourne’s Princess Theatre and promoting the Cliff Richard & The Shadows, George Michael, Spandau Ballet & Tears for Fears, Crusty Demons and Top Gear tours.

For further Australian exhibition information: www.dcegroup.com


ABOUT TOURING EXHIBITIONS
Touring Exhibitions creates exhibition experiences for all audiences and is backed by Polar Music, which is part of Universal Music Group; Eventum Exhibitions, with roots from Live Nation; Parks & Resorts Scandinavia; Synergera Rättighetsförvaltning; and an investment group led by Investering i Kunskap.

For more information, please visit: www.touringX.com