AdProfit AB

AdProfit to Represent BBC.com in Sweden

Pressmeddelande   •   Jan 08, 2010 14:00 CET

AdProfit, Sweden’s premium advertising network, has signed a deal to represent BBC.com’s advertising offering in Sweden. The sales house will help BBC.com build strong partnerships in the region by providing expert knowledge of the local market and at the same time assist Swedish brands in gaining access to BBC.com’s affluent audience.

BBC.com is the international version of the BBC website, run by BBC Worldwide, the commercial arm of the BBC. It offers world-renowned news, sport, entertainment, lifestyle and technology content attracting 48 million unique users per month, 26% of this is from Europe with around 404,000 unique users from Sweden specifically generating over 5 million page impression per month*. The website carries advertising from a range of industries that include finance and banking, travel and tourism, technology as well as luxury retail brands.

Carl Fritjofsson, Founder and COO at AdProfit said, “We’re proud to be the representative of BBC.com in Sweden. AdProfit has developed a strong advertising network in Sweden and we are extremely pleased to be able to share our experience and understanding on building successful partnerships in our country with the BBC.”

Dörte Sältz, Digital Sales Director EMEA for BBC.com commented, “This is the first time we will have a local representative in Sweden and will be a great opportunity for local advertisers to reach BBC.com’s audience. We’re looking forward to working with new advertisers in Sweden and our partnership with AdProfit will give us on-the-ground knowledge of the local market.”

For more information please contact:

Louise Eriksson, VD, AdProfit, Phone: +46 8 410 226 91, Mail: Louise@adprofit.se

Carl Fritjofsson, vVD, AdProfit, Phone: +46 8 410 226 92, Mail: Carl@adprofit.se

Dörte Sältz, Digital Sales Director EMEA, BBC.com, Phone: +44 208 433 3273, Mail: Dorte.Saltz@bbc.com

Web: www.adprofit.se, www.bbc.com

*Source Omniture Q3 2009 average

About AdProfit:

AdProfit are experts on digital communications towards an affluent and B2B segment in Sweden. By partnering with multiple websites and databases AdProfit aggregates advertising space and packages this into several products. Through its network, AdProfit reaches 1 million unique visitors per week. In short, AdProfit offers advertisers a simple, cost efficient and risk minimizing channel to target the premium segment online. The company was founded in 2008 by Louise Eriksson and Carl Fritjofsson.

About BBC Worldwide:

BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to maximise the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. The company has seven core businesses: Channels, Content & Production, Digital Media, Sales & Distribution, Magazines, Home Entertainment and Global Brands. In 2008/09, BBC Worldwide generated profits of £102.6 million (before exceptionals) on sales of over £1 billion.

BBC Worldwide was awarded with the Queen’s Award for Enterprise in April 2009. This prestigious award for International Trade recognised the company’s substantial growth in overseas earnings and its commercial success at outstanding levels, based on 3 years’ trading results, which benefit the UK creative industries and ultimately the licence fee payer.