Amedia to pioneer Norwegian video publishing, viewing and monetization with Lemonwhale Online Video Platform

Press Release   •   Dec 08, 2015 09:34 CET

Amedia, a leading publishing group in Norway with more than of 70 outlets all over Norway, has partnered with Lemonwhale to provide enhanced video publishing, viewing and monetization across all publishers during 2015.

Audiences and advertising money is moving from traditional print media to online media and video is one of the key components to a successful digital strategy for a publishing house. By partnering with Lemonwhale, Amedia will accelerate all aspects of the digital strategy for video to allow for more high quality content to be published and to improve viewing experiences.

" We have chosenLemonwhale because the system has great technical performance, is easy to use for reporters and editors, and offer a great experience for our viewers. We have 70 newspapers across Norway. We need a video partner that enables all our reporters to reach their audiences with both live and on demand video, from the field, anywhere in Norway fast. Lemonwhale both has the hardware and the know how to provide us with that service", says Tord Selmer-Nedrelid, head of video at Amedia.

Lemonwhale will provide the complete online video platform including full capabilities to publish video on demand, live broadcasting, encoding, storage and content delivery as well as tools to empower journalists to create more high quality local and global content. For this project Lemonwhale will also act as the prime integrator and sole consulting partner and provide a full range of services including project management, content migration, education, system design and programming to implement the platform across all publishers at a very fast pace during Q4 2015.

"We are very proud to work with one of the premier publishing companies with the highest journalistic quality and ethical standards in the world. It is gratifying to see that our Online Video Platform has been selected to drive their business forward and capture the transition from print to digital. Our modular platform and consulting methodology have been developed in partnership with our customers to reach their business goals and we look forward to a great partnership and journey together with Amedia", says Mattias Sommerfeld.

Contact Person

Mattias Sommerfeld

Malmskillnadsgatan 32, SE-111 51 Stockholm

Mob: +46 76 213 37 50 | Epost: mattias.engvall@lemonwhale.com

Lemonwhale provides a complete online video platform and extensive consulting services for video. Focusing on customers in online publishing and broadcasting, Lemonwhale supports key clients such as TV4 Sweden, NTM, Svenska Dagbladet, Egmont Publishing and Amedia. Founded in 2009, Lemonwhale is a privately held company headquartered in Stockholm, Sweden.