W&B of Sweden AB

Arouz Passion - Summer´s most seductive drink - is now launched

Pressmeddelande   •   Jul 18, 2012 19:19 CEST

GIVES THE PARTY A KICK START
This winter's success Arouz - The Caffeine Shot - Licorice is now followed up with the launch of Arouz - The Caffeine Shot – Passion; fruity and sweet, but with a sour twist and a seductive taste of passion fruit. The shot which contains as much caffeine as half a cup of coffee. Or a whole cup, if you drink two. Arouz really gives the party a kick start.

Behind Arouz are childhood friends and entrepreneurs Anders Wreling and Carl Bieneck. They have already produced and marketed energy gum, energy tablets and non-alcoholic energy drinks, and have now established themselves in the bar.

IT ALL STARTED WITH A FUN IDEA AT A BIG PARTY
”In 2009, we were helping to organize a big party. We got the brilliant idea to add licorice-flavored caffeine tablets to vodka. 500 caffeinated shots later, the crowd was still asking for more. Since that first night, a lot of effort has been put into creating the recipe for the perfectly flavored caffeinated alcohol shot. Now, three years later, we’re ready to share the result of all that work: Arouz.” – Anders

QUALITY IS IMPORTANT AND THE RECIPE IS CAREFULLY COMPOSED. FINDING RIGHT TOOK TWO YEARS.
“We wanted to create something that we wanted to drink ourselves. Nothing too sweet and sticky, but with a flavor that endures. We only use natural ingredients and Arouz is of course based on the finest alcohol made from 100% grain.” – Carl

TRICKY NAME?
AROUZ IS OUR OWN WAY OF SPELLING “AROUSE” (TO AWAKEN) BECAUSE AROUZ IS OUR OWN WAY OF WAKING UP THE CROWD.

WHAT MAKES AROUZ SO SPECIAL?
EXCEPT FOR THE GREAT TASTE AROUZ CONTAINS CAFFEINE EXTRACTED FROM THE COFFEE PLANT. CAFFEINE THAT IS ALSO FOUND IN COFFEE STIMULATES THE CENTRAL NERVOUS SYSTEM AND IS ABLE TO REDUCE FATIGUE TEMPORARY AND INCREASE THE ALERTNESS.

W&B of Sweden is a company where experience and knowledge are integrated in perfect harmony. Our unique products stand out in the minds of the consumer. We are a growing company with a commitment to the Scandinavian principles of quality and attention to details. These core values guide us in creating our extraordinary products.

Building strong brands through effective and passionate marketing is the key to our business model. We believe that you will find our products just as exciting as we do.