With over 60,000 participants & 600,000 spectators, the Stockholm Pride parade is a wonder to behold! Earlier today, parade goers marched across the city united under Stockholm Pride’s official slogan “WE ARE A FAMILY”.
In accordance fashion brand Björn Borg’s Campaign: “WEAPONS OF MASS SEDUCTION”, camera drones were launched to capture the Parade from above in all it’s glory.
–”Stockholm has been coloured by the rainbow the past few days and we are incredibly happy that a part of our parade has been captured from above. You can tell the whole town is sizzling with love” says Jörgen Eriksson, head of the festival Stockholm Pride
– “Stockholm city is a beautiful from every angle: water sky & land. It is also known for its amazing Pride Parade which is one of the best world-wide. It is a dream come true to capture the city on such a day when it is infused with joy and freedom.” David Walegren Producer Björn Borg.
Soundtrack: Stockholm Pride 2013 Song “New Colours” by Janet Leon written by Jörgen Elofsson, Janet Leon, Jesper Jakobson och Lisa Desmond.
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Stockholm Pride July 30 - August 3. Follow us: Facebook.com/stockholmpride
Stockholm Pride är Nordens största Pridefestival och arbetar för att synliggöra hbtq-frågor och skapa en frizon för homosexuella, bisexuella, trans och queerpersoner och de könsuttryck som finns inom hbtq-rörelsen. .