Stockholm - July 3, 2012 - Bloglovin’, a service for discovering and following blogs, has completed a funding round of approximately $1 million led by Betaworks. Lerer Ventures, RRE Ventures, Hank P. Vigil, Fritz Lanman, Eric Martineau-Fortin, Rob Wiesenthal, Jill Greenthal & Kinnevik are also participating in the round.
Founded by five friends after high school in Täby, Sweden. Bloglovin' let users discover and follow their favorite blogs through its web or mobile applications which has more than 1,5 million members from all over the world. About 90% of the members are women and over 70% of them follow fashion blogs.
The funding will be used for its US expansion as well as recruting more engineers and building new mobile applications.
For more info, contact CEO/Co-founder Mattias Swenson, email@example.com.