– a new haven for beach lovers

Pressmeddelande   •   Jul 07, 2016 15:29 CEST

Today we saw the launch of the new e-commerce store which offers a wide assortment of bikinis and beach fashion with femme-chic inspiration from all over the world.

At customers can find a complete look for their pool- and seaside lifestyle. A glittering bikini with a shiny white caftan, silver necklace and glossy shoes for the glamorous pool party or the matt ethnic sand-coloured look for a romantic beach sunset. Now you will find your individual look, all year around.

”As a flight attendant I flew back and forth between tropical vacation destinations and my home in the north. Finding a bikini in Europe is really hard from autumn to spring, and if you want a few to choose from it is near impossible. Considering how many people travel to warmer countries during the colder seasons and face the same problem, I decided to open a shop that always carry a great and full-range assortment”, says Maria Asp, founder and CEO of

The e-commerce store sprung from a customer centred need and is built to be flexible and user friendly. One such example is that all bikini-tops and bikini-bottoms are sold separately and can be mixed and matched by the customer, providing hundreds of unique combinations.

“Most bikinis are sold in fixed size sets where as many women have the need for different size tops- or bottoms. At Blondiebay, we focus on each customer’s unique needs to provide a great experience”, says Maria Asp

The assortment is broad and carries a unique mix of bikinis, cover-ups, shoes, jewellery and bags. The range will continue to grow with even more models, variations and product categories as continues to develop into a one stop lifestyle shop for sun kissed women.

The technical platform is fully responsive and automatically adjusts to customer devices for a great shopping experience. With a variety of currencies and payment options, is open to customers all over the world under the credo ‘shop anytime anywhere and on any device’.

For further information, please contact
Maria Asp, funder and CEO,, +46 763 263 232