Blueair appoint a new product marketing manager

Press Release   •   May 06, 2014 14:11 CEST

Blueair, the world’s leading maker of premium air purifiers, has appointed Karin Kruse as global product marketing manager at its head office in Stockholm, Sweden.

Karin, who will head up Blueair’s product marketing, has a solid strategic and operative marketing experience coupled with an engineering background. Her career experience encompasses product and services management, project management, and product launches as well as product and concept development based on consumer insights.

Karin joins Blueair from Maquet Critical Care where as Service Marketing Manager she was responsible for driving business development and implementation of new concepts and tools to increase aftermarket revenue.  Among other assignments, Karin successfully launched a global services concept including communication campaign, sales support material and sales of services training to boost sales of services.

Prior to Maquet, Karin held a number of marketing roles with Electrolux, most recently as managing a product portfolio as product Marketing Manager for Electrolux Floor Care & Small Appliances. She studied mechanical engineering at the Royal Institute of Technology, KTH, in Stockholm, and marketing and business administration at Stockholm’s IMH Business School.

Karin said: “Blueair is giving me the opportunity to be part of a company that has successfully built sales in 50 markets worldwide and use my knowledge in the area of product marketing to help Blueair capitalize upon current strong sales growth to reshape itself as a truly global company.

 “I take a hands-on approach to build, inspire/empower teams, and thrive on new challenges. I look forward to embracing the challenge provided by Blueair of taking product marketing responsibility in what is still a relatively young firm to explore new markets and product segments and develop core strategies,” she added.

For more information, please contact:

Jonas Holst
Head of International Sales
T: +46 70 459 60 65

Public Relations
David Noble, Blueair Market Communications, London, UK
T: + 44 7785 302 694

Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.