Bonnier Publications invests in knowledge-focused startup company

Pressmeddelande   •   Jul 12, 2012 16:00 CEST


Bonnier Publications A/S (, the leading publisher of magazines in Northern Europe, today announced that it has invested 2 million SEK (approx. EUR 230 000) in Sweden-based startup company Planeto AB.

The investment comes shortly after the two companies announced a co-publishing agreement where Planeto will license its current iPhone trivia app, Quizboard (, to be launched with localized content under Bonnier Publications’ Science Illustrated brand in Denmark, Sweden, Norway, Finland and the Netherlands.

Apart from creating innovative trivia games, Planeto also develops and operates an online service focused on the assessment and sharing of knowledge. On the Planeto Knowledge Network ( users can test their knowledge in a multitude of different domains, earn expert certificates, and communicate with thousands of other experts. At its core Planeto is building the world’s knowledge graph, mapping the relationships between humans and their knowledge.

”At Bonnier Publications we publish several magazines that focus on knowledge sharing within different topics, such as for example science, photography and DIY. As we now continue to grow our interactive and online initiatives, the collaboration with, and investment in, Planeto is a great match for us,” said Jens Henneberg, Executive Vice President & Editorial Director of Bonnier Publications.

”This strategic partnership and investment allows us to further accelerate our efforts to grow and map the world’s knowledge. With Bonnier Publications’ great experience in media and science publishing, we could not have found a better partner to work with,” said Martin Walfisz, Founder & CEO of Planeto.

No further details about the investment were disclosed.


Bonnier Publications is the largest publisher of magazines in Northern Europe, with more than 50 titles and 800 staff dedicated to supplying information and entertainment of the highest quality to more than two million monthly readers. The Bonnier Publications Group is headquartered in Copenhagen, with bureaus and editorial offices in Oslo, Helsinki, Stockholm and Moscow. Bonnier Publications is part of the family-owned Swedish media conglomerate Bonnier, which owns newspapers, publishing houses and TV stations in 20 countries.

Contact: Jens Henneberg,, phone: +45 3917 2003


Planeto creates fun and compelling knowledge-sharing experiences for a worldwide audience. The company was founded in 2009, with the goal of becoming one of the world’s leading publishers of online quiz and knowledge services. The company is located in Malmö in the south of Sweden.

Contact: Martin Walfisz,, mobile: +46 705 371910 

At Planeto we´re building the world´s first social Knowledge Network. At its core it´s a hybrid between a social network and an exciting quiz game. Yes, we know, it sounds strange. But you´ll understand when you try it. ;)

With Planeto you can find and share knowledge. Play, learn and have fun. This playground was built for you!

Contact: Martin Walfisz, CEO | | +46705371910