Bulls Licensing

Bulls Licensing representing Downton Abbey in the Nordic countries, the Baltics and in Russia

Press release   •   Jun 30, 2014 16:04 CEST

Critically acclaimed British TV series, Downton Abbey has been a global hit since it first graced screens in 2010. Home to the aristocratic Crawley family and their servants, Downton Abbey follows their lives from the sinking of the Titanic in 1912 through the First World War and into the early 1920s.

As of 2013, Downton Abbey is PBS/MASTERPIECE’s highest rating series of all time. In Sweden, the drama averages 1.2 million viewers per episode.

“- Downton Abbey is one of the biggest TV sensations of the last decade, and we see great licensing potential for it in our territories. The TV ratings show that there is a large following for the series in the Nordic countries, and we have already been approached by several companies about licensing collaborations targeting the fan market. Among the licensing categories being discussed is home & garden, beauty, fashion, food and beverage. We are very excited to see the fan response to the upcoming Downton Abbey products,” says Anna Lawrence, Brand Director at Bulls Licensing.

For more information - please contact Brand Director Anna Lawrence: lawrence@bulls.se

About Bulls Licensing

Founded in 1929, Bulls Licensing AB has built up a solid track record in generating revenue from brand properties. With an established network of licensees – Bulls Licensing is currently working with approximately 500 companies including H&M, Finnair, Uniqlo, KappAhl, Samsung and UNICEF.

About Downton Abbey:

Downton Abbey® is a Primetime Emmy™ and Golden Globe™ award-winning British television series produced by Carnival Films, part of NBCUniversal International Television Production.  The popular period drama airs in the U.S. on PBS/MASTERPIECE and is transmitted to more than 250 other territories around the world.  Already the most popular series in PBS history, Downton Abbey continues to see its audience grow each year: the Season Four premiere episode drew 12.3 million U.S. viewers to become the highest rated drama debut in PBS history; overall, the audience watching Season 4 live or within the first seven days averaged 13 million a week. Downton Abbey is scheduled to return to PBS for Season Five beginning in January 2015.


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