Bulls Licensing

Bulls Licensing to represent Skansen in Stockholm

Press release   •   Apr 26, 2013 14:31 CEST

Open air museum Skansen has teamed up with Bulls Licensing to represent the brand in the Nordics. With nearly 98 percent of all Swedes being familiar with the historical museum situated in Stockholm, and with over 1,4 million visitors per year, the licensing potential is immense.

Plans for the licensing programme includes patterns recreated from traditional fabrics, wallpapers and heritage pieces from Skansen's collections. Each item will be accompanied by a short piece of Swedish history, in line with the museum's unique educational values.

Bulls Licensing is already seeing a surge of interest in the brand, ranging from wallpapers to toys, games, foods and fabrics.

- This type of brand licensing is very exciting and we are so pleased to represent such a special place as Skansen, with its diverse cultural and historical values, says Anna Lawrence, Brand Manager at Bulls Licensing.

Brand Manager: Anna Lawerens, Brand Manager


Sales: Sebastian Lilliecreutz, Key Account Manager


Marketing & Press: Anna Rosmalm, Marketing Manager


Sedan 1929 har vi samlat några av de mest kända och uppskattade licensierade karaktärerna för syndikering, licensiering och publishing främst i Norden, men även i andra delar av världen. Vi erbjuder ett brett utbud av klassiska karaktärer för såväl små promotionaktiviteter som större ändamål.