National casino company educates and informs with video
Casino Cosmopol, Sweden’s only casino chain, has come up trumps with a campaign to communicate to players, staff and the public in general about the services they offer.
First out of the pack was a long-form info-advert featuring the legendary ice hockey player, Peter Forsberg, visiting a casino and communicating the age limit, responsible gaming, high security and ease, atmosphere and friendliness of the casinos.
The success of the ‘Vocal Wednesday’ event is being followed up this autumn with wild card members of the public having the opportunity to benefit from voice coach expertise and then sing publically on stage, supported by professional musicians.
Employer branding is another area where the casino can put their cards on the table, interviewing various different roles about their job, enabling prospective employees not to miss a trick.
Cecilia Lundgren, Director of Web Communications at Casino Cosmopol, says: “We’ve been working with video in the past and as our media library increases, Screen9 is the ace in the pack, offering us a simple system to manage our content, with excellent statistics and user management, enabling us to own and control our video content.”
About Casino Cosmopol
Cosmopol is a whole owned daughter company to AB Svenska Spel, which in 1999
was instructed by the government to establish four international casinos in
Sweden. Casino Cosmopol’s head office is located in Svenska Spel’s office
premises in Sundbyberg.
With the establishment of international casinos, a whole new profession, for
Sweden, grew. We have about 1,000 employees, spread over four
casinos. The average age of our employees is 30 years old, represent all
corners of the world and speak over 40 different languages.
Visitor numbers in 2013 were 1,146,309. Net gaming revenue in 2013 reached 1,167 Million SEK. Casino Cosmopol’s profit, like Svenska Spel’s profit, goes direct to the state treasury.
The goal with our casinos is to combine the classic casino games with nice restaurants and bars, together with events and entertainment. To visit one of our casinos you must be 20 or above years old, show approved identification, register and be photographed.
Our casinos are in Gothenburg, Malmo, Stockholm and Sundsvall.
Screen9 is a premium provider of online video services. Screen9´s flexible and reliable online video platform (OVP) powers market leading businesses online. The video platform allows customers to provide a high quality On Demand and Live Stream video experience to their users across PCs, smartphones and tablets. The service can be used out-of-the-box or seamlessly integrated into, for example, the existing Content Management System (CMS), Digital Asset Management (DAM), Advertising and Monetization systems. Automated video analytics give customers detailed insight into how their video content is consumed. Screen9 was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit www.screen9.com
For more information contact:
Lundgren, Director of Web Communications at Casino Cosmopol
Tel: +46 (0)10 120 7700
Risberg, CEO at Screen9
Tel: +46 (0) 8 641 2233