Details from Sweden AB


Pressmeddelande   •   Sep 23, 2008 08:01 CEST

For Immediate Release
September 23, 2008
Contact: Annika Sundin, MD, Details from Sweden AB
Phone: +46 76 842 66 22

Autumn's big trend is hand knitted garments. The trend factor of knitting has increased a lot thanks to the young, Swedish designers such as Sandra Backlund and Dagmar. Now, a new, completely unique Swedish designer is being launched - Swedish Grandma.

From geek to trend

The geek stigma of hand knitting is definitely gone - knitting has become trendy. Both new designers and large clothing chains are investing a great deal in knitting for autumn 2008. The hottest trend is to combine bright colors with patterns.

"Hand knitting is hotter than in a long time, both for girls and boys. What the customers are looking for is a unique style and the opportunity to stand out. We have launched Swedish Grandma who has designed and produced the new Swedish style," says Annika Sundin, MD, Details from Sweden AB, the company behind Swedish Grandma.

Swedish Grandma - 56 years of experience
Swedish Grandma´s products are knitted by a genuine Swedish Grandmother with 56 years of experience.

Says Sundin, "That we are able to offer hand knitted hats, scarves and thick socks, which are knitted with love, in today's stressful society feels wonderful. The customer can be assured that the garment is manufactured in a totally eco-friendly way. And the customer will also be sure of wearing a totally unique product".

Models of Swedish Grandma
Swedish Grandma has created the Swedish Cap and a matching Swedish Scarf. The cap is available in two models - one short for the fashion aware person and a little longer for the more daring customers. The scarf is found in two models - a short model and a really long model. In addition, Swedish Grandma has designed the Swedish Thick sock that is wonderfully warm in cold autumn.

"The need to show origin and standpoint through garments becomes larger and larger. Swedish Grandma´s models expresses a Swedish experience which is genuine and completely unique," completes Sundin.

All Swedish Grandma´s models are found at
The Winter Cap
The Scarves
The Thick Socks


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BOILERPLATE SWEDISH DETAILS is the new online Swedish boutique. Swedish Details offers Swedish design and handicraft products that are eco-friendly combined with the Swedish way of life - trendsetting and inspiring. At Swedish Details you also find guide services as your personal guide to Stockholm. Sweden. Wherever you are.