Tell me a little bit about your background. When did you start making music?
- I started with music when I was a kid. I more or less sang with my grandmother from the day I was born. When I was four I started taking piano lessons for classical piano, which I continued with until a-teens began. When I was 10 I started at Adolf Fredriks Musikskola, which was choir and classical music training, mostly vocally. When I was 13 I started dancing at Lasse Kühler's Dance studio and that is where I was discovered and joined A-teens. So I've basically always been into music. It is the largest passion in my life.
What was it like being a part of the A-teens hysteria?
- It was absolutely crazy. We spent almost 6 years in a crazy pace going round the world numerous times. Touring and meeting the audience was the best part. It did however also teach me to not take people for granted and how to deal with people and money, those were lessons I could have waited with until I got a little older. It made me very cynical for a little time but now I've learned to deal with how the world works. Today I can look back at the whole thing and just feel joy about how crazy it was being a part of it and that I have performed in front of such large crowds as we did. I also gained a good understanding of the business. It was the opportunity and journey of a lifetime.
What are you currently working with?
- Today I've got a bunch of stuff in the works. The album "Songs in a key of mine" was out last year and I've got the next one coming up probably next spring. I also just got involved in SOM (Swedish independent musicians union) and a side project they are running. My vision is to unite the music business and try to create a common ground for meeting each other and sharing costs and benefits (instead of everyone doing the same work a thousand times over). I also freelance for P3 Star (radio show), study at Stockholm School of Economics and help out as the Head of Strategy in my parents company that deals in polymers and plastic. I'm a schizophrenic person and I love it!
Describe your workflow
- My music is pop with a lot of heart and is all focused around the melodies, so usually I write the music first and then the lyrics. I like to mix digital and analogue instruments, so sometimes I have friends play the instruments that I can't, but otherwise a lot of my music is keyboard based, which I can handle myself. The first album was produced with a lot of instrumentation. This new one will be simpler and more stripped. But the involvement and heart is always in there. Music is something that comes from within so there is no use in stressing it. Once you have the product done and go into sales mode it's a different story; then you have to execute. That's what I love about music, it contains every aspect: the creative, the planned and organised, the disciplined and the euphory!