Ricoh Sverige AB

Digital or offset: Ricoh Calculator Makes Decisions Easy

Pressmeddelande   •   Feb 06, 2013 10:01 CET

New tool identifies most cost effective route to print

06 February 2013 – In a world where many printing businesses run a hybrid offset/digital production operation there can sometimes be an uncertainty about the most effective production technology to use.Ricoh Europe is making these decisions easier with its Digital or Offset Calculator. This new tool, free and exclusive to all members of the Ricoh Business Driver Programme™, identifies which print production process is most appropriate for a particular job. Using the Digital or Offset Calculator, printers can ensure that their offset and digital presses are used in the optimal — and most profitable — way.  It will be demonstrated for the first time during Hunkeler Innovationdays, Lucerne, Switzerland from 11 February 2013.

“We are working all the time with combined offset/digital operations that are producing jobs in a wide range of run lengths,” comments Graham Moore, business development director for Ricoh Europe's production printing business group. “For jobs at either end of the scale, the production technology decision can be obvious.  However, there is an increasing grey area in the middle that this calculator addresses. This is driven by continual price/performance improvements in digital printing presses that extend the run lengths for which these presses are appropriate. The Digital or Offset Calculator provides printers with a fact-based methodology for making these important production decisions.”

The Digital or Offset Calculator helps customers make an informed production technology choice, job by job. It takes into consideration the run length for a range of products ie leaflets, business cards, posters, brochures and folders, to determine the most profitable printing platform.

Ricoh customers simply enter basic information into the calculator to confirm fixed costs such as labour, consumables and energy consumption for each process. For offset - the make-ready waste, plate production, service and maintenance costs are included. For digital - click charges and maintenance fees based on anticipated volumes are important data points. For both offset and digital, equipment depreciation and residual values are also considered. Information on substrates, based on an A3 sheet size and whether the job is simplex or duplex, can also be a factor if different substrates are used in the two processes.  

 “We have been very pleased with the Ricoh Digital or Offset Calculator,” said Aryen Pellikaan, Managing Director, De Hoop Grafisch Centrum, who was an early beta tester of the calculator in his print centre which runs three offset presses alongside its digital colour Ricoh Pro™ C901 Graphic Arts press. “We use it as a basis for jobs and that helps us improve our margins because we have a greater trust in the crossover period.” 

Moore adds: “This latest Calculator can also be used in conjunction with our Carbon Calculator to allow Ricoh customers to accurately assess and offset the carbon emissions generated by individual jobs. It is a part of our continuous research and development to help our customers improve profitability and sustainability, as well as to strengthen relationships with their clients by delivering more cost-effective and environmentally sustainable products.”

The Digital or Offset Calculator is the newest addition to Ricoh’s Business Driver Programme, which Ricoh is continuously expanding. Other recent additions to the Programme include the Carbon Calculator, reports, videos and application guides.

For more information about Ricoh at Hunkeler Innovationdays, please visit 

For further information, please contact:
Ricoh Europe PLC
Janice Gibson/Louise Yarrall 
Tel: +44 (0) 20 7465 1153
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|About Ricoh|
Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group, operates in more than 200 countries and regions. In the financial year ending March 2012, Ricoh Group had worldwide sales of 1,903 billion yen (approx. 23 billion USD).

The majority of the company's revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard of its customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.

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