DESIGN PONTUS NY

Doubly. New SUP paddle grip

Pressmeddelande   •   Sep 06, 2013 16:07 CEST

Better ergonomics and more powerful paddle strokes are what the new Doubly grip by designer Pontus Ny delivers. The focus is on those paddling situations where you want to lower your body position specifically so as be able to paddle more effectively. That may be when you take your first frenetic paddle stroke at the start of an SUP race, or when you get into a situation where a headwind or the wave conditions require it. When you lower your body position, you lower your grip on the paddle. With a conventional paddle you then have to let go of the top grip on the paddle, and the top hand ends up directly on the shaft – which is where the lower hand is. So you have both hands directly on the shaft, which means your paddle strokes are less powerful and your steering precision is reduced. This counteracts the paddle’s geometry and ergonomics and reduces the effect of the paddle stroke. What Doubly aims to do is provide an effective and ergonomic grip for your top hand even when it’s in a low position on the paddle. In other words, two equivalent grips for that crucial top hand, at different levels, on one and the same paddle.

- We’ve done masses of ergonomic research and simulations of different paddling situations and are delighted to finally be able to present this concept. Pontus Ny.

The grip is made of carbon fibre and will be available from 2014 in several designs to suit a variety of paddle shafts and blades. Different variants of the concept are registered for design protection and an international patent has been applied for.


Design Pontus Ny is based in Sweden and works in a wide range of product development. The innovative design studio is founded on the basic perception that design is a multi-sensory discipline in which all the senses must be involved. Good design stand up to being consumed and used day after day, year after year. It can hold its own against swiftly changing  trends by having a form and  attitude that takes the observer beyond what they expect.

Pontus Ny, Designer MFA