DreamHack AB

DreamHack conquers Leipzig

Pressmeddelande   •   Jun 02, 2015 13:49 CEST

After an absence of several years, "Gaming is coming home" when DreamHack Leipzig celebrates its premier on the Leipzig trade fair premises from 22 to 24 January 2016. The official German platform of Swedish DreamHack, the world's largest eSports festival, is hosted by the Leipzig trade fair. Schenker technologies, a producer of high-end gaming computers from Leipzig, is its cooperation partner.

"Computer games have become a fixed part of our zeitgeist. This is proven impressively by the huge LAN parties and eSports tournaments where gamers from around the world show off their skills to an enthusiastic audience," explains Markus Geisenberger, managing director of Leipziger Messe. "With DreamHack Leipzig, we establish a brand with international power in Germany. It will be an annual event and Germany's largest LAN party as well as a Europe-wide competition in the eSports community."

Leipziger Messe is supported by Schenker Technologies GmbH. The manufacturer of high-end gaming PCs and notebooks has already been active in the eSports area since 2009 and has established XMG, a brand specifically aligned with the needs of gamers. "Our cooperation with many teams and tournament events gives us a very good and direct connection to the community", says Robert Schenker, managing director of Schenker Technologies. "Our experience and the competence of Leipziger Messe as organiser are ideal to cast our spell on gaming enthusiasts with DreamHack Leipzig as an annual highlight."

Since the first event in November 1994, Swedish DreamHack has developed into the largest eSports festival in the world. There are now three events per year that between them draw tens of thousands of visitors and participants. The core pieces are the LAN parties with thousands of participants and eSports-tournaments that are broadcast on large screens for the audience. With DreamHacks among others in Tours (France), Valencia (Spain) and Bucharest (Romania), the event concept has already spread across Europe. DreamHack Leipzig is becoming a platform for the entire German-speaking area.

"Because of its huge and passionate esports community, Germany is one of the most important European markets for us and DreamHack as a festival”, says Marcus Lindmark, CEO of DreamHack AB. "As former venue for the European gaming industry, Leipzig is the perfect city for an event of this caliber. With the Leipziger Messe and Schenker Technologies we found first-class partners to realize DreamHack’s successful concept in Germany.”

The first DreamHack Leipzig from 22 to 24 January 2016 will have a LAN area that offers 1,000 gamers the opportunity to play with and against each other on site for 56 hours. Apart from this, there will be high-level tournaments for various games. Visitors can look forward to following exciting competitions and to visiting the DreamExpo exhibition, where companies present their innovations from the areas of hardware, software, games and accessories. The products can be purchased from the DreamStore. The event programme with analogue old-school games, cosplayers and appearances of stars from the eSports scene will make DreamHack Leipzig a spectacular experience for all participants and visitors.

DreamHack is the world's largest computer festival. DreamHack's core, and origin is the LAN party, with the two major festivals DreamHack Summer in June and DreamHack Winter in November. The events are a platform for eSport, knowledge and creative competitions, music acts, lectures by game developers, Internet & game culture, cosplay, the fair DreamExpo and much much more. DreamHack is also a production company with a focus on gaming, esports, music and arena productions for both traditional TV and the Internet. During 2014 DreamHack had 104,000 visitors to its events and more than 15 million unique viewers who followed the live broadcast online. More information is available on www.dreamhack.se

Leipziger Messe is one of the ten leading German trade fair companies and among the Top 50 of the world. As one of the oldest trade fair sites in the world, it celebrates the anniversary "850 Jahre Leipziger Messen" in 2015. The group of companies Leipziger Messe executes events in Leipzig and in various sites in and outside of Germany. With five subsidiaries and the Congress Center Leipzig (CCL), the group offers integrated event competence that is exemplary for the organisation of modern trade fairs, congresses and events. Thanks to this offering, customers and visitors made Leipziger Messe the Service-Champion of the trade fair industry in Germany's largest service ranking in 2014. The trade fair site Leipzig comprises an exhibition area of 111,300 m² and outdoor premises of 70,000 m². Every year, approx. 40 trade fairs, about 100 congresses, many Corporate Business events and other events with more than 11,000 exhibitors attracting 1.2 M visitors from around the world take place there. Leipzig was the first German trade fair company to be certified to the Green Globe Standards. Sustainability is a leading principle of its entrepreneurial action.

Schenker Technologies, with its successful XMG brand, is a leading producer of high-performance and individually configurable Laptops. The devices are characterised mainly by the seamless integration of the latest and most powerful components and parts. The Company was founded by Robert Schenker in Leipzig in 2002. In 2011 Schenker Notebooks merged with the specialist trade experts tronic5 Mobile Computer GmbH. From this, a group of companies was formed in 2013, whose key component is Schenker Technologies. The manufacturer sells its products in the UK and Ireland directly through its own online store www.mysn.de.

Contact for partners and customers
Christian Gute, project director
Phone: +49 (0)3 41 / 678 88 21
Fax: +49 (0)3 41 / 678 16 88 21
Email: c.gute@leipziger-messe.de

Press contact
Felix Wisotzki, press contact DreamHack
Phone: +49 (0)3 41 / 678 65 34
Fax: +49 (0)3 41 / 678 16 65 34
Email: f.wisotzki@leipziger-messe.de