Stubbs will be talking about the branding of cities, places and destinations. The event, attended by thousands of people, takes place over two days, June 12th and 13th in the Dutch capital Amsterdam.
Stubbs has also recently been invited to work with the city of Oslo in developing a new brand strategy. This work has attracted a high degree of media attention in Norway and been covered by both local and national press and radio.
Julian Stubbs is an international brand strategist and speaker and apart from his work for Stockholm and other destinations, he has worked with brand and identity projects for clients such as Technicolor, the Hollywood movie company, and the Nobel Peace Prize Concert, which is held annually every December in Oslo. His first book, published in 2011, on place branding called Wish You Were Here examines the issues in building a strong place brand and focuses on his work in developing the Stockholm brand.
Stubbs, who is English, lives in Stockholm, is also one of the founders of UP THERE, EVERYWHERE, the global cloud based brand and communications consulting group with 130 people.
UP THERE, EVERYWHERE is the first global cloud based agency. We focus on helping clients with sophisticated products and services that make a difference to the world. With over 130 people world-wide we help our clients globally with strategic brand, marketing and communications.