BizzGrid AB

Earnings on Demand Disrupt the Swedish Model

Pressmeddelande   •   Feb 15, 2017 11:50 CET

A dramatic shift from manufacturing to services and hyperactive investing for the future growth turned Scandinavia into a sharing platform hub. Traditionally tech-savvy Swedes are embracing the sharing economy trends. Regulators are trying to comprehend the social benefits and risks of people working and earning money on demand. The “on-demand”- trend itself is dispersing further beyond end user’s-consumption into more conservative fields such as manufacturing and healthcare.

The previously successful framework for ongoing business development e.g funding the journey, winning in the medium term, and securing the right team, organization, and culture—is practically not enough without a regulation consistency from day 1.


When we look at the on-demand mobile universe it's important to start with a definition. On-demand is a thematic category which encompasses global startups in a lot of different verticals. The definition we use is “companies that provide an application that aggregates demand on mobile devices but fulfills that demand through offline services”.


The sharing economy is now seen as a social contract where trust is created through collective demand and access. However, trust can not be gained without thorough understanding of the:

  • Pain points of the platform developers,
  • Regulation response to their needs,
  • Political solutions that are able to ensure a long term profitable digital economy.

The Swedish Government has instructed a number of inquiries to map out the sharing economy, analyse the legal status of different users, and examine the need for measures to promote positive developments in the main fields of sharing economy. The inquiries are:

  1. Taxation published 31.10.2016
  2. Taxi & Ride-sharing finished 30.11.2016
  3. Competition & efficient markets - to be published 1 March 2017
  4. Sharing Economy and consumers’ rights protection - to be published 31 March 2017
  5. Labour Policies - to be published 31 October 2017
  6. Crowdfundung - to be published 29 December 2017