Formula One is what drives innovation in the car industry. Halda is pioneering in technical advancements in the watch industry. Given our legacy within motorsports, developing the first real watch for racing was inevitable. Realizing that we were to have a Swedish driver in the most prestigious race car championship, we had to make sure he was going to wear the most sophisticated racing watch ever made.On February 3rd, we had the honor of presenting our new ambassador with his very own Halda timepiece. During a press conference covered by live television and press Marcus Ericsson received the Race Pilot – an advanced instrument developed for Formula One performance.
About Halda Watch Company
Halda Watch Company was founded in 1887 by Swedish watch-maker Henning Hammarlund. It quickly became a worldwide success known for its advanced fine mechanics and quality.
Halda watches featured on prominent people such as HMK Oscar II and renowned Swedish writer August Strindberg and the watches were also honoured with several international awards in competition with the very best watch producers at that time. In 2009, Halda Watch Company was brought back to life by watch entrepreneur Mikael Sandström, through the introduction of the concept and plans for the modern Halda – the Halda Space Discovery Limited Edition, first released on the market in 2011.
The Haldas of the 21st century follows the devise of its founding father, Henning Hammarlund – to never compromise with quality or function. For its’ manifestation of advanced and pioneering technical engineering and fine mechanics, the Halda Space Discovery was honoured with a placement in the Swedish pavilion at the World Expo 2010 in Shanghai. In 2011, it featured as part of the exhibition ‘NASA – A Human Adventure’, world premiering at National Museum of Science and Technology in Stockholm. In 2012, the Halda Space Discovery received the Red Dot Design Award one of the most prestigious design awards one can ever get, often referred to as the ‘Nobel Prize of Design’.
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