FACT-Finder, Europe’s leading online navigation specialist, will showcase its pioneering version 6.9 at this year’s DMEXCO fair in Germany, the international leading expo & conference for the digital industry.
With its new tracking interface, FACT-Finder 6.9 puts the spotlight on the customer journey, giving the retailer total transparency from the first click to the last. Interest-based clicks, previous searches and internal business rules can all be used to generate suggestions, result lists and filters in real time throughout the actual shopping process. This depth of data analysis means that by looking at long-term analyses of customers’ buying patterns, new trends can be indentified and this information can be used to help to sell even more.
Dynamic Shop Navigation
The latest version of FACT-Finder contains a number of features that have been introduced in direct response to requests from FACT-Finder’s customers. At the top of shop owners’ wish list was the ability to create navigation with user-configurable filters and a structure that automatically adapts to the visitor’s needs as well as to the product range. Previously, this was only possible with expensive customisation; but now with FACT-Finder 6.9 this is an "out of the box" capability. Etailers can choose exactly which filter options should be displayed and where; colour, size, brand etc.
User-Adaptive Suggest Functionality
The onsite behaviour of all shop visitors – from how they search, to where they click – can give a powerful insight into which products are currently in demand and are therefore more lucrative. Using this information, FACT-Finder 6.9 is able to automatically generate search suggestions with high purchasing probability. The new release also makes it possible to divide searches into different categories or suggestions to enrich them with valuable additional information, such as "New" or "As seen on TV". This helps to turn suggestions function into another powerful point of sale.
Says Carsten Kraus, founder and CEO of FACT-Finder: “In this age of smart shopping and mobile commerce, the virtual counter is everywhere and ideally for traders, all the information gathered during the customer journey should be analysed and evaluated in real time.
“This is exactly where FACT-Finder can assist with its new version 6.9. The tracking interface allows shop operators to link user and product-related data in such a manner that tells the retailer all that they need to know about customer interaction and purchase habits on their website.”
FACT-Finder will be demonstrating its version 6.9 on 18th and 19th of September at the DMEXCO 2013 fair in Cologne. They will be located in Hall 8.1, on stand 044.
FACT-Finder is Europe’s market leader for on-site product search, navigation and merchandising in online shops. The conversion engine is error-tolerant, independent of languages, and is used in more than 1,300 webshops internationally. FACT-Finder is easy to integrate into your system and requires a minimum of maintenance. Any settings and updates are performed while your system is working. Depending on their product line, online shops have been able to increase their ecommerce sales up to 33% shortly after integrating the search technology. The high-performance system is also available as a SaaS solution and provides access via webservices, JSON and XML interfaces.