Universal Music Sweden

Filmpremiär med Kanye West! Nytt album ute 24:e november.

Pressmeddelande   •   Okt 21, 2010 11:36 CEST

KANYE WEST’S FILM DEBUT ‘RUNAWAY’ SET FOR WORLDWIDE TELEVISION PREMIERE ON OCTOBER 23 VIA SIMULTANEOUS BROADCAST ON MTV & BET, FOLLOWED BY VH1 AND LIVE STREAM ON MTV.COM, BET.COM, AND VH1.COM

LIVE Q&A WITH KANYE TO FOLLOW FILM PREMIERE ON-AIR AND ONLINE

WEST PREMIERES “INTENSE & GORGEOUS” NEW FILM IN PARIS, LONDON, TOKYO & SYDNEY TO ACCLAIM; LOS ANGELES, CHICAGO & NEW YORK PREMIERES SCHEDULED

LONG-AWAITED NEW ALBUM, MY BEAUTIFUL DARK TWISTED FANTASY, ARRIVING NOVEMBER 24th ON ROC-A-FELLA/DEF JAM RECORDINGS

NEW SINGLE “RUNAWAY” (FEATURING PUSHA T) IMPACTS AT RADIO/ iTUNES AFTER HISTORIC SNL PERFORMANCE


“The season’s must-have album.” – New York Magazine

“A must-hear if there ever was one." – XXL

“’My Beautiful Dark Twisted Fantasy’ is one of the most anticipated albums of the year and "Runaway" will be one of the biggest film-related events this season.” – MTV News

“At this point we’re hoping Kanye delivers nothing less than the best hip-hop album of time…” – EW

“Somewhere in the forest of the soul, a fawn is taking its first hoof-steps onto the pine needles of faith, cautiously stepping toward the light, looking up expectantly in hopes that its still-unbudded antlers might sprout and grow into antennas with which to receive interstellar messages of cosmic wisdom… or maybe it's just Kanye singing ‘let's have a toast for the douchebags.’”– Rolling Stone’s Rob Sheffield

14-time Grammy-winner Kanye West made a triumphant return to NBC’s Saturday Night Live last weekend, delivering breathtaking performances of his anthem “Power,” and his newest single, “Runaway,” which he premiered earlier this month on the MTV VMAs to glowing reviews. Spin called Kanye’s SNL performance “one of the show's most unique performances of all-time,” and MSNBC hailed him “a comeback king…West's SNL performance proved once again he is an artist and will continue to take chances in the music industry — ultimately breaking new ground.” Following SNL, “Runaway” impacted at all Urban and Rhythm radio formats and went up for sale at iTunes and all digital retailers.

Capitalizing on this burst of energy in the ongoing campaign towards the much-anticipated November 24 release of his new album, West boarded a plane for Europe and elsewhere, embarking on a whirlwind tour of the globe. Beginning in Paris, and then moving on to London, Tokyo and Sydney, Kanye hosted VIP premieres of ‘RUNAWAY,’ the short film debut and visual accompaniment to the new album MY BEAUTIFUL DARK TWISTED FANTASY. Written and directed by West – and starring Kanye and Selita Ebanks - MTV News hailed ‘Runaway’ as “an intense and gorgeous experience that should earn West some serious credibility as a filmmaker.” ‘RUNAWAY’ will make its television and online premiere on Saturday, October 23 at 8:00pm EST/PST via a simultaneous broadcast event on MTV, BET, MTV2 and live stream on MTV.com, BET.com and VH1.com. Immediately following the film, Kanye will take part in a live Q&A session from MTV headquarters in Times Square. VH1 will debut the film on Tuesday, October 26 at 12am EST/PST. Kanye has always dreamed of bringing his music to life in the form of film; ‘Runaway’ is the realization of that dream.  A tale of loss and renewal, through West’s ambitious new film we are able to glimpse his unique vision as never before.

“Runaway” (featuring Pusha T) is also the title of the lead track from Kanye’s upcoming new album, MY BEAUTIFUL DARK TWISTED FANTASY, in stores November 24th on Roc-A-Fella/Def Jam Recordings. Pitchfork has given “Runaway” the Best New Music stamp, noting “as the VMA moment fades into the rearview, ‘Runaway’ is able to stand as just that: a song, and a seriously goddam good one at that.” MTV News took their praise even a step further: “We're not going to lie…we're so wrapped up in ‘Runaway’ that it makes us wonder: Is it Kanye West's best single of his career? There's something about "Runaway" that makes it feel just a little bit more special, like it could really end up in the pantheon of great hip-hop moments.”

In advance of the album release, XXL magazine called MY BEAUTIFUL DARK TWISTED FANTASY, “a must-hear if there ever was one,” New York magazine crowned it, “The season’s must-have album,” and Entertainment Weekly said “At this point we’re hoping Kanye delivers nothing less than the best hip-hop album of time.”

At the same time, MY BEAUTIFUL DARK TWISTED FANTASY’s other new track, “Power,” is gaining national attention as heard in the trailer for the upcoming movie The Social Network, based on the Facebook story.  After hearing “Power,” USA Today raved, “Kanye West is back!” and Billboard seconded that emotion: “The drought is finally over!”  New York magazine wrote, “The sound on ‘Power’ is instantly recognizable – most reminiscent of the kind of spacey epicness on ‘Can’t Tell Me Nothing’ – and it’s sure great to know Kanye can dip back into his trademark style whenever he wants.”  Entertainment Weekly described it as “superhero theme territory, all right.”  And the Los Angeles Times summed up, “‘Power’ is a strong shot across the barricades for West…it’s a typically bold Kanye leap…If ‘Power’ is an indication, he’s coming back stronger, but no less determinedly troublesome.”

In addition to Pusha T, contributing artists on MY BEAUTIFUL DARK TWISTED FANTASY include Nikki Minaj, Jay-Z, Rick Ross, and Justin Vernon of Bon Iver on the smash street single “Monster.” Other guests include Kid Cudi and Raekwon and contributing producers include RZA of Wu-Tang Clan, Pete Rock, and Q-Tip.  The album The new album was recorded in Honolulu and at the legendary Electric Lady Studios in New York City.

MY BEAUTIFUL DARK TWISTED FANTASY is the long-awaited follow-up to 808’s & Heartbreak, which was released November 2008, followed by Kanye’s appearance on SNL in December (he first appeared on SNL in October 2005, and again in September 2007).  808’s was famously recorded in three weeks of minimalist sessions in Honolulu, Kanye’s first excursion to the island.  A highly controversial album, described by his hometown Chicago Sun-Times as “undeniably fearless,” 808’s & Heartbreak was Kanye’s fourth consecutive album to debut at #1 Soundscan, and fourth consecutive RIAA multi-platinum-selling album.  808’s spun off the worldwide hit singles “Love Lockdown” and “Heartless.”

Late Registration and Kanye’s 2004 solo debut, The College Dropout generated a total of five Grammy Awards, including consecutive wins for Best Rap Album of 2004 and 2005, as well as Best Rap Song (songwriters’ award) of 2004 (“Jesus Walks”) and 2005 (“Diamonds From Sierra Leone”), and Best Rap Solo Performance for 2005 (“Gold Digger”).  Graduation went on to generate another three Grammys for Kanye, including Best Rap Song for 2007 (“Good Life”), and then in 2008, Best Rap Album and Best Rap Solo Performance (“Stronger”)

In addition to these, Kanye has shared another six Grammy Awards with a number of artists over the years, including Alicia Keys (Best R&B Song for “You Don’t Know My Name,” 2005); fellow Chicago rapper Common (Best Rap Performance, Duo/Group for “Southside,” 2008); Estelle (Best Rap/Song Collaboration for “American Boy,” 2009); T.I., Jay-Z, & Lil Wayne (Best Rap Performance, Duo/Group for “Swagga Like Us,” 2009); and Jay-Z & Rihanna (Best Rap Song and Best Rap/Song Collaboration for “Run This Town,” 2010).

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