Urbanista AB

Finally a product that combines functionality and safety! Urbanista launches sport earphones with reflective cable

Pressmeddelande   •   Dec 04, 2015 11:07 CET

Safety fist!

Urbanista updates its popular sports models Boston and Rio and launches them in the color “Night Runner” with a reflective cable.

"This is the most important product we have created, an earphone that can actually save lives," says Valerie Wigardt, Community Manager at Urbanista.

Pedestrians and joggers are difficult to spot in the winter darkness if they do not wear a reflex. Yet it is so few that uses a one. "When we developed the new design the combination of reflex and sport earphones suddenly became so obvious to us. Music is a must for many runners and we are proud to present the combination of functionality and safety with a perfect fit," says Daniel Roos, Head of Development at Urbanista.

Boston and Rio are Urbanistas most successful sports earphones. Rio are equipped with tangle-free cords and Boston is a wireless Bluetooth earphone. They both have a perfect fit and a rugged design that can handle sweat and rain. Urbanistas proprietary silicon wing, GoFit ™, makes Rio and Boston fit securely in the ear, even when practicing tougher activities.

All Urbanista earphones works with Android, iOS and Windows.

Boston Night Runner will be available in stores from mid December and will retail for 69.99 EUR

Rio Night Runner will be available in stores from mid December and will retail for 39.99 EUR

For photos and more information, please contact:

Nadine Schultz, Marketing Manager, Urbanista AB Tel +46 739 975287 or nadine@urbanista.com

Urbanista is a lifestyle brand that creates solutions and improves the lives of modern people in urban environments. Our design work is characterized by the passion for shapes and colors and genuine interest in technology and mobile solutions. We design our products to life in motion. Wear Your Music! is our earphones collection, the ultimate music the accessories for Urbanistas on the go. Our products are sold on the company's website www.urbanista.com and through over 10 000 retailers in 50 different countries.