Follow the City Brands Group, from Julian Stubbs and UP THERE, EVERYWHERE, on Linked In for the most relevant views when it comes to the branding and marketing of cities, municipalities and places.
Julian Stubbs is the man behind the branding of Stockholm as The Capital of Scandinavia. Stubbs is an international brand strategist and speaker and apart from his work for Stockholm and other destinations, he has worked with brand and identity projects for clients such as Technicolor, the Hollywood movie company, and the Nobel Peace Prize Concert, which is held annually every December in Oslo. Stubbs has also recently been invited to work with the city of Oslo in developing their new branding strategy. This work has attracted a high degree of media attention in Norway and been covered by both local and national press and radio.
His first book on place branding, called Wish You Were Here, was published in 2011 and examines the issues in building a strong place brand and focuses on his work in developing the Stockholm brand. A second book, to be called Wish You Were Here Too, is expected out in the new year.
Stubbs, who is English, lives in Stockholm, Sweden, and he is also one of the founders of UP THERE, EVERYWHERE, the global cloud based brand and marketing consulting group with 130 people in 20 locations.
UP THERE, EVERYWHERE is the first global cloud based agency. We focus on helping clients with sophisticated products and services that make a difference to the world. With over 130 people world-wide we help our clients globally with strategic brand, marketing and communications.