Gastrofy - Sveriges första smarta matkasse

Gastrofy has closed seed investment round of 3 million SEK

Pressmeddelande   •   Maj 08, 2014 16:06 CEST

Gastrofy has successfully closed a seed investment of 3 million SEK. Cronus Invest led the investment, together with the U.S based company 1Apeiron. With the additional capital Gastrofy will hire key personnel and continue develop their value proposition.

Gastrofy aims to be the long-term solution for healthy meal planning by recommending personalised recipes based on taste and dietery needs. Everything one click from home delivery.

"We love the simplicity with the grocery box model, but we believe that “one size fits all” isn’t applicable with food. Everyone has their own preferences and we aim to satisfy them in a personalised way." Says Robin Rendahl, co-founder and CEO of Gastrofy.

Sweden is the birthplace for the grocery box model, and many tech success stories like Skype, Spotify and Klarna. This makes Sweden the perfect starting market for Gastrofy. Gastrofy has partnerd with the Swedish grocery chain COOP, that today handle the packing and delivering of the groceries.

"We hope our existing customers like our upcoming new design and is as enthusiastic as us about the new services and features that will be launched in the coming months." - Robin Rendahl

Soheil Amor Pour, president of Cronus Invest, joins as a board member and takes a leading position in the new investment round:

"Gastrofy is a great example of the new generation service company with a professional team and a clear vision. The modern online grocery services has educated the market and proved that it is ready for a service that takes the next step and adapts to the individual's specific needs. We believe that our experience and know-how, together with the team, we have a great possibility to build tomorrow's "Netflix for food""

Alesandro Annoscia, the first angel investors in Gastrofy, on the new investment round:

"Gastrofy has a worldwide technology that fills a gap in the market. Along with the new investors, the team now have a good foundation to grow rapidly from. I am confident that they will soon get to play an important role in the international grocery bag/online food space."

For more information:

Soheil Amorpour, Cronus Invest
soheil.amorpour@wigetmedia.com

Robin Rendahl, Gastrofy AB
robin@gastrofy.com
+46 (0)739-403 062

Vad är Gastrofy?

Gastrofy är en verktyget som enkelt matchar valda recepts-ingredienser mot produkter hos leverantörer och skapar snabbt en digital livsmedelskasse redo för hemleverans.

Med Gastrofy knappen på utvalda recepthemsidor och matbloggar kan hundratusentals recepthemsidebesökare bygga sin helt personliga matkasse direkt vid inspirationstillfället. På så sätt skapar Gastrofy en unik värdekedja mellan receptportaler och e-mathandlare. Vårt mål är att göra det så enkelt som möjligt att gå från inspiration till mat på bordet, vare sig det är att följa en diet, testa nya rätter eller bjuda på fest.