GP Bullhound

GP Bullhound advises PlayOn! Sports on $26.3 million strategic investment led by Herff Jones

Press Release   •   Jul 29, 2013 12:10 CEST

GP Bullhound advises PlayOn! Sports on $26.3 million strategic investment led by Herff Jones

GP Bullhound, the technology investment bank, acted as exclusive financial adviser to PlayOn! Sports on its $26.3 million financing round led by new strategic investor Herff Jones. GP Bullhound managed a selective process targeting both strategic and financial investors and helped guide the Company and its shareholders through a variety of transaction structures and alternatives.

PlayOn! Sports is the USA’s premier high school sports media company and the nation’s largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and mobile devices. PlayOn! Sports was founded in 2005 and is headquartered in Atlanta, Georgia, with offices in the Midwest and California. Herff Jones is a leading provider of graduation, recognition and school spirit products. Its offerings include yearbooks, class rings, caps and gowns, diplomas, educational products and cheerleading training camps, competitions and uniforms. Herff Jones was founded in 1920 and is headquartered in Indianapolis, Indiana.

David Rudolph, PlayOn! Sports’ CEO and founder commented:

“GP Bullhound's domain expertise and relationships in the digital media sector were instrumental in the negotiation and execution of this transaction. Their experience and dedication resulted in a highly competitive process and a successful transaction for all parties. Working with Herff Jones is a tremendous opportunity for PlayOn! Sports - partnering with the proven leader in the high school space across their multiple products and services will allow us to rapidly expand and deepen our relationships.”

GP Bullhound Partner Alec Dafferner commented:

“We are delighted to have worked with the category leader in high school sports media and look forward to PlayOn! Sports’ continued success. This deal represents the completion of GP Bullhound’s 13th transaction in 2013 and further reinforces our commitment to the digital media sector.” 

For inquiries contact: Alec Dafferner,

About GP Bullhound

GP Bullhound is an international technology investment banking group with offices in London, San Francisco, Stockholm and Berlin. Founded in 1999, GP Bullhound provides world-class advice on mergers, acquisitions and private placements to a diverse range of corporate clients, institutional investors and high net worth individuals.

Combining a true love for entrepreneurship and innovation with deep global buyer relations and sector expertise, GP Bullhound has completed transactions for many category leaders, most recently selling Pure360 to SEP, Tunigo to Spotify, and Fjord to Accenture. For more information, please visit

In 2013, the firm was awarded Boutique Investment Bank of the Year and Leading Advisers of the Year by the International Acquisition M&A Awards.